51. Jenson Button MBE

In 2009 Jenson Button became the most talked-about sports personality in the world when he won the F1 World Championship with Brawn GP, having taken a 50% pay cut to keep his former Brawn GP squad afloat after Honda left F1 in 2008. 2nd in the drivers’ standings in 2011 and a superlative drive in the 2011 Canadian GP was a defining moment in his career. The most physically fit competitor in the sport, Button regularly contests Triathlons and with his easy-going interview style and one-of-the-lads attitude arguably the most media friendly and popular of the current drivers.