Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for partner of Mercedes-AMG Petronas...
My Race Day: Frank Hoyinck
Racing Mentor launched a sponsorship book at Silverstone
BMW in Formula E
Three Ways To… improve qualifying.
Kessel Racing: Petrol-blooded
Russian GP: an experience to remember?
Enel: on a charge
My Race Day: Fiona Watherston
History Column: The Brabham fan car
DHL and Formula 1
Formula E: speed up the future
CSM’s journey alongside Formula 1
Rise of the little brother
Hartley: “This sport is much more complicated than it seems from the outside”
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Fangio vs Raikkonen: a graphic comparison by RaceChip
Magnussen: “I feel free to explore my limits at Haas F1”
What’s next for Formula E and Formula 1?
Toro Rosso’s Graham Watson: “We’re at the saturation point”
Money, Egos & Speed: A significant deal
Money, Egos & Speed: We need more motorsport competitors!
South African Grand Prix: 25 years of silence
Legal Column: The quick progress of the new overlords
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
Sponsorship: new strings in the bow
My Race Day: Adrian Taylor
Q&A In The Paddock: Mario Isola
The strategy behind… securing a renewal
Vero: enhancing social experiences
Nigel Mansell: “We need new blood in there”
Ronnie Kessel: “You don’t go to the circus if you can’t see a show”
2021 regulations and the revolution to come
Getting your prospect to sell your sponsorship property for you
If I Ran F1: Pilar Celebrovsky
Fernando Alonso’s 2017 Top 5
Charles Leclerc: “Formula 1 is a sport I admire”
Why Ferrari’s shareholders won’t let them leave
Tata Communications: not your traditional sponsor
Top 5 circuits Formula 1 could visit
Force India’s COO: “It’s the fans that really make the difference”
The Strategy Behind… being different.
Q&A with Eric Boullier, McLaren’s Racing Director
Legal Column: Contracts Season
Jess Shanahan: “Anyone who has F1 as their goal can hop in a car and start that journey”
Where Are They Now: Emerson Fittipaldi
Creating racing celebrities
The three P’s of Formula 1: Points, Penalties and Prizes
Mika Salo: six races for the Prancing Horse
Top 5 reasons why Formula 1 would miss Fernando Alonso
Using a sniper rifle in sponsorship acquisition
Technical illustrations by Paolo D’Alessio
Behind The Scenes Talent: Rob Sinfield
Technology Corner: the role of a Data Engineer
Cars, cartoons and collaborations
Q&A with Sophie Ogg, Williams F1’s head of communications
How social is the sports media?
My Fantasy F1 Team: Ercole Colombo
Luck is part of the game
Five Ways To… win Russia over.
Sponsorships, partnerships and business relationships
The future front line of Formula 1
Operation Alonso & The Indy 500
Shell and Formula 1: What’s behind the partnership
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
Five Ways To… learn from other industries
Formula 1: From down under
Top Formula 1 websites
Embracing social media. Finally.
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Puma and the bull
The new old era?
Top 10 sponsors Formula 1 should have
Time for a level playing field
Moving On Up: Tatiana Calderón
Gossip Grip: the cars
Stephen Camp: “A combination of three would be ideal”
Autonomy is EV’s killer app
Technical Musical Chairs and how RBR are emerging as early favourites
Best Tweets from the Brazil and Abu Dhabi GPs
How to save the Formula 1 show
The Hackett dress code
Rebellion: Combining two passions
Bell & Ross and Renault F1: behind the partnership
The open formula of Formula E
Changing to race mode
Best Tweets from the US and Mexico GPs
Technical drawings of Mercedes 2014-2016 cars
Startup to Formula 1 partner in 130 days
Is it possible to change history?
Social media: The new Formula 1 partner
Engineers of the future
The web age: Formula 1 blogs
Why we should be worried
A refreshing start
Out of stagnation?
The real story behind the switch
The William Hewland experience
Disconnected. Outpaced. Forfeited.
Formula 1 and the American race fan
The future of women in Formula 1
The micro factor
The tide definitely did turn…
What Formula 1 can learn from other series
Doin’ it right. Not. McLaren’s sponsor approach
Aesthetics of racing
Dynamic shifts in aerodynamics
A quiet year in terms of sponsorship
The “Money, Egos & Speed” Awards 2015
D(r)iving into the abyss
Securing a sponsorship deal: Finding out what’s important
A Mexican standoff
Too fast to fold
Emirates takes a Red Bull turn with jetman ad
How social media can solve F1’s problems
F1 teams left behind
Formula 1 Grand Prix – who’s who?
The battle with the words
Baku on the map
Status Quo… great on stage, not in motorsport!
Sponsorship acquisition – what’s going wrong?
Tweaking the calendar
From nothing to something
Will Google buy Formula 1?
New blood to fuel change at Lotus
Heroes of the future
A country for boring men
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Out of the uncomfortable comfort zone
The Formula 1 dream gets tougher
Rear-view mirror revolution
2015 season preview – sponsorship
Money, Egos & Speed: The tide is turning
Asteroid on its way
THE END or another start?
The four faces of a Formula 1 conflict
Formula 1 on the road
Characters out of the car
When in Bahrain…
Reflection of the lifestyle
The world after Bernie
The DOs and DON’Ts of F1 Twitter
New approaches in sponsorship
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