At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was...
Mark Webber’s love for watches and motorsport
Enel: on a charge
My Race Day: Fiona Watherston
DHL and Formula 1
Formula E: speed up the future
CSM’s journey alongside Formula 1
Rise of the little brother
Sponsorship: new strings in the bow
Tata Communications: not your traditional sponsor
Using a sniper rifle in sponsorship acquisition
Sponsorships, partnerships and business relationships
Shell and Formula 1: What’s behind the partnership
Formula 1: From down under
Top 10 sponsors Formula 1 should have
The Hackett dress code
Rebellion: Combining two passions
Bell & Ross and Renault F1: behind the partnership
The open formula of Formula E
Startup to Formula 1 partner in 130 days
A refreshing start
Doin’ it right. Not. McLaren’s sponsor approach
A quiet year in terms of sponsorship
D(r)iving into the abyss
F1 teams left behind
2015 season preview – sponsorship
New approaches in sponsorship
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The...
By Colin Windell | This motorsport-inspired book by former Kyalami manager, founder of Motorsport Industry Association, and Paddock magazine’s good...
By Natalia Panteleeva | “We believe in moving everyone forward through technological and social progress, constantly pushing innovation in a...
Mark Webber is a legend of the sport, a true Formula 1 gentleman respected by racing fans and professionals all...
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018...
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for partner of Mercedes-AMG Petronas...
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss...
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for...
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart...