Mark Webber is a legend of the sport, a true Formula 1 gentleman respected by racing fans and professionals all...
Enel: on a charge
My Race Day: Fiona Watherston
DHL and Formula 1
Formula E: speed up the future
CSM’s journey alongside Formula 1
Rise of the little brother
Sponsorship: new strings in the bow
Tata Communications: not your traditional sponsor
Using a sniper rifle in sponsorship acquisition
Sponsorships, partnerships and business relationships
Shell and Formula 1: What’s behind the partnership
Formula 1: From down under
Top 10 sponsors Formula 1 should have
The Hackett dress code
Rebellion: Combining two passions
Bell & Ross and Renault F1: behind the partnership
The open formula of Formula E
Startup to Formula 1 partner in 130 days
A refreshing start
Doin’ it right. Not. McLaren’s sponsor approach
A quiet year in terms of sponsorship
D(r)iving into the abyss
F1 teams left behind
2015 season preview – sponsorship
New approaches in sponsorship
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018...
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for partner of Mercedes-AMG Petronas...
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss...
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for...
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart...
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series....
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in...
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the...
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with...