By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the...
Enrico Zanarini talks about the secret of successful marketing in 2022
Five reasons why Formula 1 is on the way up
The coolest and most interesting sponsorship deals in F1 history
Logistics, Formula 1 and Ferrari: The CEVA story
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Bybit: why keeping at least some of your portfolio in crypto is a no-brainer
Asprey and Formula 1 come together
The cycling McLaren
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
You don’t have to be a champion to be a winner
Sponsor in focus: Pirelli
Mark Webber’s love for watches and motorsport
Enel: on a charge
My Race Day: Fiona Watherston
DHL and Formula 1
Formula E: speed up the future
CSM’s journey alongside Formula 1
Rise of the little brother
Sponsorship: new strings in the bow
Back to Daytona
Tata Communications: not your traditional sponsor
Using a sniper rifle in sponsorship acquisition
The Strategy Behind… saving a company
Sponsorships, partnerships and business relationships
Shell and Formula 1: What’s behind the partnership
Formula 1: From down under
Top 10 sponsors Formula 1 should have
Formula Fuel
The Hackett dress code
Rebellion: Combining two passions
Bell & Ross and Renault F1: behind the partnership
The open formula of Formula E
Startup to Formula 1 partner in 130 days
Increasing roles
The Holy Grail for sponsors
A refreshing start
A quiet year in terms of sponsorship
D(r)iving into the abyss
F1 teams left behind
2015 season preview – sponsorship
Formula 1 2014 sponsorship roundup
Formula 1 fans in America – should sponsors target them?
Santander’s Formula 1 saga
New approaches in sponsorship
Sponsorship
Articles
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with...
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side...
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here...
By Bunmi Ade | The Financial Times Future of the Car Summit returned to London in May 2017 – this...
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is...
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula...
In a winter filled with news on wider tyres, increased aerodynamics, shock world champion retirement announcements and a raft of...
