The current image of Formula 1

Valtteri Bottas

By John Jacobs | The last century was marked by great innovations in every field of technology. But one of the most significant breakthroughs was the invention and development of the automobile. From steam base cars to gliding bullets on the racetracks, the leap forward was immense. Certainly, the most prestigious and fastest cars in the world today are the ones performing in Formula 1, and the sport’s image is still changing very fast.

If you’re sitting in the stands at a Grand Prix race, it takes only a few seconds to miss the speeding machine going down the track at speeds up to 380 km/h. The unique sound of the formula car-rockets is enough to get the adrenaline pumping even while sitting further away, but imagine what it feels like to actually drive it. Unfortunately, only a few picked men in this world get to know the feeling while the rest of us can just watch and admire their talent and courage. And we can, of course, discuss it all.

It’s no surprise why Formula 1 racing had become so popular over the years. Many famous names in the automotive industry compete to have the best race car. Nothing speaks more for the quality of a company’s cars like winning a Formula 1 race. The race is fought both on the racetrack and in the design labs, but either way, it’s a combination of elegance and raw power. Thanks to the big cost to build a Formula 1 racing car and the race organisation, a very big sum of revenue is generated on a yearly level. But thanks to sports betting on these races even more revenue is generated by online casinos and bookmakers.

The race is fought both on the racetrack and in the design labs, but either way, it’s a combination of elegance and raw power.

A particularly captivating thing is that the face of the sport is still changing: it’s now being “modified” even faster than during the 2000s, especially having in mind the new owners and managers, also the new and, many experts believe, revolutionary regulations that 2017 is bringing.

Hence the fascinating phenomenon of Formula 1 being able to have so many different, intertwining, surprising and headline-providing plot twists both on and off the track is what keeps the global audience interested. As long as this luxurious form of Grand Prix racing will keep its exclusivity in moderation and it’s new era of digital interactions in control, the image of Formula 1 will only get stronger by the day.




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