Garage Italia partners with the Alfa Romeo Sauber F1 Team

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Sauber F1 team is delighted to announce that the Alfa Romeo Sauber F1 Team is partnering with Garage Italia, a creative company with its headquarters in Milan, that offers customization services for cars, motorcycles, airplanes, helicopters and boats.

In addition to becoming Promotional Partner of the Alfa Romeo Sauber F1 Team, Garage Italia will feature their logo in the position of the chin on Charles Leclerc’s helmet for the 2018 FIA Formula 1 season.

Frédéric Vasseur, Team Principal, Alfa Romeo Sauber F1 Team:
“We are pleased to announce our partnership with Garage Italia, an exclusive company specialized in creative customization. Working together with such an innovative company will not only be inspiring to our drivers, but to our whole team, and we look forward to working together in 2018.”

Lapo Elkann, Founder, President and Creative Director of Garage Italia:
“Racing in Formula 1 represents the dream of every professional driver. I can only imagine the excitement that driving a single-seater brings to young talents. I strongly believe in giving youth a chance to demonstrate their skills, and am fully convinced we will see great success from the drivers of the Alfa Romeo Sauber F1 Team in the upcoming season. Entering the world of Formula 1 alongside the iconic Alfa Romeo, a brand very dear to my heart, makes me very proud, and thrilled to be part of this journey. I look forward to our collaboration: together we will accomplish many challenging and amazing things.”

About Garage Italia
Lapo Elkann officially started the Garage Italia project by opening the headquarters placed in Piazzale Accursio in Milan inside the former petrol station Agip Supercortemaggiore, on the 7th of November last year. It represents a new way to understand and to live the creative concept, with the precise aim to export it all over the world. The iconic building was restored according to Michele De Lucchi’s drawing by aMDL studio and carried out by Paolo Castelli S.p.A.. Passion, creativity, design and excellence gather in the headquarter of the creative hub founded and directed by Lapo Elkann, that houses in its inside the bar and the restaurant handled by Chef Carlo Cracco, with tailor-made décor realized by Cassina Contract in accordance with Lapo Elkann’s creativity and Garage Italia Style Centre’s suggestions. Garage Italia is able to develop projects, products and unique experiences for brands, businesses and private customers. The contamination of styles and languages, the crossing of borders between fashion, design and art industries underlie the brand strategy which aims at redesigning the “tailor-made” concept. Garage Italia is not just a futuristic structure and a sharing space. One of the most important aspects of the location is that it is a real platform with the great ambition to be limitlessly replicated.




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