Konecranes, a world-leading group of Lifting Businesses™, and Grand Prix winning motorsports driver Valtteri Bottas will continue their global marketing partnership agreement for the 2018 season, as an “Official Partner of Valtteri Bottas”.
Existing and potential customers of Konecranes will see the partnership story continue across the web, social media, outdoor advertising, videos, events and more, and the Konecranes logo again will be present on Bottas’s race overalls, his personal website and social media domains.
Konecranes President and CEO Panu Routila says that the partnership – which began in May 2017 – has exceeded the expectations of both parties.
“We are very excited about this partnership with Valtteri, we have received a lot of positive feedback from both customers and employees. It’s been a great success and we decided to continue, as we truly believe there is much more that we can accomplish together,” says Routila.
As he prepares for the final race of the season, Valtteri Bottas also has positive thoughts to share about the partnership.
“We have developed a well-working partnership during this past year. It has been interesting to see how much we have in common and how naturally our two worlds have met,” says Bottas.