Legendary: The 5 Most Iconic Logos of All Time

How important is it for a company to have a good logo? The answer is — very. It’s the most visible element of a business. For one thing, it makes an impact on the company’s public perception. Not only that, but it provides a brand identity as well. Surely, there are brands out there that you’re able to recognize instantly just by looking at their logo? It represents the company, after all! Curious to know what some of the most iconic logos in the world are? If so, you’re on the right page! We’ll be going over some of the most famous ones below. Keep reading to find out what they are!

Here are a few logos that you might recognize. If you want one for your business, check out Adobe’s free logo designer!

1. McDonald’s
Who isn’t familiar with McDonald’s golden arches? They are the world’s largest chain of fast-food restaurants, after all! As it is, the arches were first incorporated in the logo in 1962. It wasn’t until 1968, however, that they perfected the “M”. Since then, there have been many iterations of the symbol.

2. Starbucks
Starbucks is without a doubt, one of the most popular coffee chains in the world. To give you a better idea, they have more than 30,000 locations worldwide! Founded in 1971, the company is known for their green logo, which features a two-tailed mermaid—also known as a siren. Circular in shape, it has the words “Starbucks Coffee” written on the top and bottom in a simple yet bold font.

3. Nike
Nike is the world’s largest supplier of sports apparel. Based in Oregon, the company is known for their Swoosh logo and trademark, “Just Do It.” Here’s an interesting tidbit — the logo was created by Carolyn Davidson, a graphic design student, back in 1971. Allegedly, the company paid her $35 (approximately $220 today) for the gig.

4. Coca-Cola
Cola-Cola’s famous logo came to be in 1886, with the release of the carbonated drink. Created by Frank M Robinson, it features the company’s name in Spencerian script, a style of writing that was popular back then. While there have been a few iterations, it has more or less stayed the same over the years.

5. Apple
Apple is known for their simple yet recognizable logo — an apple with a bite missing on the side. What’s the significance of the bite? It provides scale so that people won’t confuse it as a cherry! Designed by Rob Janoff, the symbol initially featured a rainbow spectrum from 1976 to 1998. Nowadays, however, it’s mostly white, with some silver and black variations.

And there we have it — 5 of the most iconic logos in the world. As you can see, most of them have quite an interesting history! Which one surprised you most?
Did you enjoy this article? If so, why not share it with your friends?