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Reader profile

They are the power brokers of international motor racing, from team principals and driver managers to sponsorship heads and broadcaster CEOs. They are wealthy jet-setters; leading entrepreneurs and executives who drive stylish cars, own yachts and fly by private jet.

They know the value of luxury and wield significant spending power in their personal and professional lives.

Motorsport’s opinion leaders are highly successful executives who hold senior positions and earn higher incomes than most readers of alternative business and current affairs publications.

The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Owning the best in fashion, arts, personal accessories, automobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel advertisers, as they regularly travel to destinations around the world for both business and pleasure.

Circulation Demographics

Paid/Bulk Subscriptions  11,200
Single Copy  3,500
Total Circulation  14,700
Rate Base  12,000
Total Audience  52,920
Median Age  46,4
Median HHI   134,350
Gender – Male / Female  82% / 18%
 Education – Graduated College +  83%
 Employment Status – Employed  82%
 Profile of Affluent Audience 
 Average Household Income   364,000
 Average Household Net Worth   1,800,000
 Gender – Male/Female  82%/18%

Unparalleled Audience

Paddock Magazine readers by industry:

 

Paddock Magazine readers by seniority:

 

Purchasing Power
Purchased at least one holiday last year 42%
Own a cellar of fine or vintage wines 20%
Own a second holiday home abroad 18%
Would spend  3,000+ to replace an expensive watch  24%
 Has spent  4,500+ on a jewellery item in last year  17%
Travel
Took at least one return air trip 94%
Took three or more return air trips 89%
Took six or more air trips 73%
Flew first, business or by private air charter 42%
Are prepared to live abroad 52%
Purchasing Decisions
Involved in purchasing decisions at their companies 89%
Prepare or approve budgets 71%
Research products and services for potential purchases 51%
Participate in a group that makes the final decision 43%
Make the final decision 41%

Print Rate Card in Euro

Double Page Spread 1 Month 3 Months 6 Months 12 Months
First DPS  17,500   15,750   14,000   12,250
DPS Guaranteed   16,100   14,490   12,880   9,660
DPS   14,600   13,140   11,680   8,760
 Full Page  1 Month 3 Months  6 Months  12 Months
 Back Cover   13,200   11,800   10,560   7,920
 Inside Front Cover   11,750   10,575   9,400   7,050
 Inside Back Cover   10,250   9,225   8,200   6,150
 Single Page   8,000   7,200   6,400   4,800
 Half Page  1 Month  3 Months  6 Months  12 Months
Half Page DPS 8,800 7,920 7,040 5,280
Half Page Guaranteed 5,100 4,590 4,080 3,060
Half Page 4,400 3,960 3,520 2,640

Print Rate Card in USD

Double Page Spread 1 Month 3 Months 6 Months 12 Months
First DPS 20,500   18,500   16,000   14,500
DPS Guaranteed   19,000   17,000   15,000   11,500
DPS   17,000   15,500   13,500   10,500
Full Page 1 Month 3 Months 6 Months 12 Months
Back Cover   15,500   14,000   12,500   9,000
Inside Front Cover   13,900   12,500   11,000   8,000
Inside back Cover   12,000   10,900   9,500   7,000
Single Page   9,000   8,500   7,500   5,500
Half Page 1 Month 3 Months 6 Months 12 Months
Half Page DPS   10,000   9,000   8,000   6,000
Half Page Guaranteed   6,000   5,400   4,500   3,500
Half Page   5,000   4,500   4,000   3,000

2017 Editorial Calendar

Issue Theme Copy Deadline On Sale
January 2017 2016 Formula 1 Season Review 16 January 21 January
February 2017 Formula 1 Circuits Promoters 1 February 5 February
March 2017 Season Preview, Australian Grand Prix 6 March 10 March
April 2017 Bahrain & Chinese Grand Prix, Corporate Hospitality Special 25 March 29 March
May 2017 Russian, Spanish & Monaco Grand Prix, 100 Most Powerful People in Formula 1 24 April 28 April
June 2017 Canadian & Austrian Grand Prix, Sponsorship Agencies Special 26 May 30 May
July 2017 Austrian, British & Hungarian Grand Prix, Luxury Property Special 24 June 30 June
August 2017 Belgian & Italian Grand Prix, Private Aviation Special 24 July 29 July
September 2017 Singapore Grand Prix, Superyachts Special 22 August 26 August
October 2017 Malaysian & Japanese Grand Prix 23 September 28 September
November 2017 United States, Mexican & Brazilian Grand Prix 24 October 28 October
December 2017 Abu Dhabi Grand Prix, Luxury Goods Special 20 November 24 November
January 2018 2017 Formula 1 Season Review 18 December 23 December

Print magazine advertising guidelines

Ad sizes

(please allow 5mm bleed on all sides)

Millimeters

Width x Depth

Inches

Width x Depth

Double Page Spread 420 x 297 16,5 x 11,6
Full Page 210 x 297 8,3 x 11,6
Half Page Spread 420 x 148,5 16,5 x 5,8
Half Page 210 x 148,5 8,3 x 5,8

Please allow 5mm bleed on all sides. Ad materials should be submitted in one of the following formats:

Acrobat: .pdf (PDF/x-1a is our preferred format for all submissions. Press Quality if also acceptable.)

Photoshop: .eps or .tif

Illustrator: .eps (fonts outlined and images embedded)

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Acceptable Media:

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Microsoft Publisher or Power Point

Crude paint programs (Paint or MacPaint)

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