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Reader profile

They are the power brokers of international motor racing, from team principals and driver managers to sponsorship heads and broadcaster CEOs. They are wealthy jet-setters; leading entrepreneurs and executives who drive stylish cars, own yachts and fly by private jet.

They know the value of luxury and wield significant spending power in their personal and professional lives.

Motorsport’s opinion leaders are highly successful executives who hold senior positions and earn higher incomes than most readers of alternative business and current affairs publications.

The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Owning the best in fashion, arts, personal accessories, automobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel advertisers, as they regularly travel to destinations around the world for both business and pleasure.

Circulation Demographics

Paid/Bulk Subscriptions  11,200
Single Copy  3,500
Total Circulation  14,700
Rate Base  12,000
Total Audience  52,920
Median Age  46,4
Median HHI   134,350
Gender – Male / Female  82% / 18%
 Education – Graduated College +  83%
 Employment Status – Employed  82%
 Profile of Affluent Audience 
 Average Household Income   364,000
 Average Household Net Worth   1,800,000
 Gender – Male/Female  82%/18%

Unparalleled Audience

Paddock Magazine readers by industry:

 

Paddock Magazine readers by seniority:

 

Purchasing Power
Purchased at least one holiday last year 42%
Own a cellar of fine or vintage wines 20%
Own a second holiday home abroad 18%
Would spend  3,000+ to replace an expensive watch  24%
 Has spent  4,500+ on a jewellery item in last year  17%
Travel
Took at least one return air trip 94%
Took three or more return air trips 89%
Took six or more air trips 73%
Flew first, business or by private air charter 42%
Are prepared to live abroad 52%
Purchasing Decisions
Involved in purchasing decisions at their companies 89%
Prepare or approve budgets 71%
Research products and services for potential purchases 51%
Participate in a group that makes the final decision 43%
Make the final decision 41%

Print Rate Card in Euro

Double Page Spread 1 Month 3 Months 6 Months 12 Months
First DPS  17,500   15,750   14,000   12,250
DPS Guaranteed   16,100   14,490   12,880   9,660
DPS   14,600   13,140   11,680   8,760
 Full Page  1 Month 3 Months  6 Months  12 Months
 Back Cover   13,200   11,800   10,560   7,920
 Inside Front Cover   11,750   10,575   9,400   7,050
 Inside Back Cover   10,250   9,225   8,200   6,150
 Single Page   8,000   7,200   6,400   4,800
 Half Page  1 Month  3 Months  6 Months  12 Months
Half Page DPS 8,800 7,920 7,040 5,280
Half Page Guaranteed 5,100 4,590 4,080 3,060
Half Page 4,400 3,960 3,520 2,640

Print Rate Card in USD

Double Page Spread 1 Month 3 Months 6 Months 12 Months
First DPS 20,500   18,500   16,000   14,500
DPS Guaranteed   19,000   17,000   15,000   11,500
DPS   17,000   15,500   13,500   10,500
Full Page 1 Month 3 Months 6 Months 12 Months
Back Cover   15,500   14,000   12,500   9,000
Inside Front Cover   13,900   12,500   11,000   8,000
Inside back Cover   12,000   10,900   9,500   7,000
Single Page   9,000   8,500   7,500   5,500
Half Page 1 Month 3 Months 6 Months 12 Months
Half Page DPS   10,000   9,000   8,000   6,000
Half Page Guaranteed   6,000   5,400   4,500   3,500
Half Page   5,000   4,500   4,000   3,000

2018 – 2019 Editorial Calendar

Issue Theme Copy Deadline On Sale
March 2018 Season Preview, Australian Grand Prix 6 March 10 March
April 2018 Bahrain, Chinese & Azerbaijan Grand Prix, Corporate Hospitality 26 March 30 March
May 2018 Spanish & Monaco Grand Prix, 100 Most Powerful People in F1 24 April 28 April
June 2018 Canadian, French & Austrian Grand Prix, Sponsorship Agencies Special 24 May 28 May
July 2018 British, German & Hungarian Grand Prix, Luxury Property Special 24 June 29 June
August 2018 Belgian & Italian Grand Prix, Private Aviation Special 22 July 27 July
September 2018 Singapore & Russian Grand Prix, Superychts Special 24 August 28 August
October 2018 Japanese & United States Grand Prix 24 September 29 September
November 2018 Mexican & Brazilian Grand Prix, Top 50 Hotels 20 October 24 October
December 2018 Abu Dhabi Grand Prix, Luxury Goods Special 18 November 22 November
January 2019 2018 Formula 1 Season Review 18 December 22 December
February 2019 Formula 1 Circuits Promoters 22 January 27 January
March 2019 2019 Formula 1 Season Preview 22 February 27 February

Print magazine advertising guidelines

Ad sizes

(please allow 5mm bleed on all sides)

Millimeters

Width x Depth

Inches

Width x Depth

Double Page Spread 420 x 297 16,5 x 11,6
Full Page 210 x 297 8,3 x 11,6
Half Page Spread 420 x 148,5 16,5 x 5,8
Half Page 210 x 148,5 8,3 x 5,8

Please allow 5mm bleed on all sides. Ad materials should be submitted in one of the following formats:

Acrobat: .pdf (PDF/x-1a is our preferred format for all submissions. Press Quality if also acceptable.)

Photoshop: .eps or .tif

Illustrator: .eps (fonts outlined and images embedded)

All images MUST be hi-resolution (at least 300 dpi). Convert files to process colours (CMYK). Pantone and spot colours will be converted and may cause a colour shift.

Acceptable Media:

FTP, CD, e-mail (up to 12Mb) or cloud file sharing service (e.g., Sign up for a free account with Dropbox.com or Hightail.com and send links to large files without overloading your inbox). You can also upload your materials to: ftp.thepaddockmagazine.com Please email to: production@thepaddockmagazine.com for your one time password.

Proofs:

Proofs are preferred, but MUST be supplied with all colour-critical ads. Only SWOP certified contract proofs are acceptable for critical colour.

Don’t use unacceptable software:

Microsoft Word

Microsoft Publisher or Power Point

Crude paint programs (Paint or MacPaint)

Spreadsheet database (i.e. Excel)

We cannot accept these and will ask you to redo them. Don’t scan images low-resolution (below 250 dpi). We cannot guarantee print quality.


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