Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic partnership with Tommy Hilfiger, owned by PVH Corp., from the 2018 season onwards. TOMMY HILFIGER will become the Official Apparel Partner of the team, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand, and underscoring his vision to continuously elevate and expand the brand in key markets to the next generation of TOMMY HILFIGER consumers.
The new partnership will see TOMMY HILFIGER providing Mercedes-AMG Petronas Motorsport’s race and travel wear, as well as factory, office and hospitality clothing. The distinctive TOMMY HILFIGER logo will debut on the Mercedes-AMG F1 W09 EQ Power+ car at the team’s launch event at Silverstone, UK later this month, as well as featuring on garage and trackside assets.
“We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One,” said Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas Motorsport. “It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team’s image; I am positive that it will energise our brand and bring a new spin to how we are perceived from this season. We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One.”
The TOMMY HILFIGER brand heritage is closely linked to working with sports icons and pop culture. Tommy Hilfiger’s history with Formula One began through team sponsorship in 1991 and continued throughout the decade. “From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”
The Spring 2018 TOMMY HILFIGER campaign celebrates the fusion of fashion and Formula One, with Tommy Hilfiger and Mercedes-AMG Petronas Motorsport sharing a pioneering spirit and drive to succeed. “The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in partnering with organisations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand’s global recognition and bring TOMMY HILFIGER to new audiences.”
Exclusive video teasers, print, online and media placements featuring the collaboration will launch globally in Spring 2018. Follow the conversation on social media using #WhatsYourDrive and the handles @TommyHilfiger and @MercedesAMGF1.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognised premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.