13. Niki Lauda | Non-executive Chairman, Mercedes Benz
|Position last year: 13|
|Bio: His experience as a racer and latterly in a management role means he is a highly valued member of the team|
|Google searches last 12 months: 1.1 million|
Well respected at Mercedes AMG Petronas and a key influencer with both drivers, his experience as a racer and latterly in a management role means he is a highly valued member of the team. Niki has seen it all – he gave his Formula 1 debut at his Austrian home race, he signed a deal with legendary Enzo Ferrari, he survived a massive fire accident at the Nürburgring, he won three titles, he was hired by German TV channel RTL as their F1 expert, and he saw his racing career filmed in motion picture sensation “Rush”.