21. Lewis Hamilton | Driver, Mercedes AMG Petronas
|Position last year: 19|
|Bio: A five-time Formula One World Champion.|
Without doubt he’s the most marketable driver in the paddock today, strengthening his influence every year. Hamilton’s five world championships look to be just a start, but aside from his obvious talent, his personal life attracts significant media attention which can only be a good thing for the sport.
As of 2015, Hamilton was ranked as the richest British sportsperson, with an estimated personal for- tune of £88m. In 2019, that number is already £218 million. He’s very active on his social media channels, currently having almost six million followers on Twitter and over eleven million on Instagram.