2017 Paddock Magazine Media Kit

Spanning across multiple platforms including digital, print, tablet, email & social media, Paddock Magazine maintains its dialogue with the evolving global motorsports business market and consumer, recognizing today’s modern opinion leader uses multiple channels to communicate. Print editions distribution includes Europe, Middle East, United States, Canada, Australia, and South East Asia & South America.

Income: €374,000 is an average household income of our readers. Average household net worth –                €11,820,00.

Paddock Magazine has an expected print run of 12,000 copies per edition. The publication is aimed at exclusive readers involved in the business of high-end motorsport series, with an emphasis on Formula 1.

92% stay in a hotel for business spending on average € 42,000 per year.

Over a third of copies are sent out to subscribers and potential clients, with a further 25% distributed at selected locations and events. We distribute magazines to some Formula 1 Grand Prix races, top five star hotels and private aviation companies during racing weekends.

Flights: 73% of our readers took twelve or more return trips. 43% flew by private plane, first or business        class.

International, intelligent and influential, Paddock Magazine is the world’s most important Formula 1 business and lifestyle magazine brand. Since 2008, Paddock has attracted a sophisticated global audience by constantly pushing into new territories and ensuring that its coverage of everything from Formula 1 business to sponsorship, corporate hospitality to driver management, travel to lifestyle remains unrivalled.

Racing: 89% of our readers attended racing events, mostly Formula 1 races.

They are the power brokers of international motor racing, from Team Principals and driver managers to sponsorship heads, VIP’s and broadcaster CEOs. They are wealthy jet-setters, leading entrepreneurs and executives who drive stylish cars, own yachts and travel by private jets.

Luxury: Has spent €4,500+ on a jewellery item in last year.

The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Owning the best in fashion, arts, personal accessories, automobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel advertisers, as they regularly travel to destinations around the world for both business and pleasure.

What you get:

	Premium position single or double page spread print advertisement with a print run of 12,000 copies.
	Premium position interactive advertisement on iPad, iPhone, Google Play, Magzter & Joomag platforms with    4,000 monthly downloads.
	E-newsletter sponsored mailing advertisement to our 32,284 opt-in subscribers.
	Responsive advertisement on Paddock magazine home page (leaderboard or right hand side rectangular ad)      for a period of 1 month with 70, 000 visitors.
	Social media promotions to 45,000 clients through all our social media channels.
	Bespoke creative solutions, including products or services launches, custom editorial and advertising.
	Dedicated account manager.

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