|CEO, Rolex S.A.
|Position Last Year
Rolex is a fully integrated and independent company that makes watches. It was built on the idea that nothing should be compromised, and its Oyster and Cellini watches are the best way to show that passion for perfection. This job was given to Jean-Frederic Dufour in June 2015, when Gian Riccardo Marini stepped down as CEO, and Jean-Frederic Dufour became the new leader.
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Jean-Frederic Dufour is the sixth CEO of the brand. He is a respected figure in the watch industry. Mr Dufour got his Commercial and Industrial Science/Economics degree from the University of Geneva. He then went to Hong Kong to work in the banking industry. He returned to Switzerland and started a successful career as the manager of well-known watch brands, where he learned about sales, production, marketing, and the development of new products.
In the same way that his predecessors did, Jean-Frédéric Dufour wants to strengthen Rolex’s reputation worldwide and keep alive a legend that combines tradition, prestige, and technology. An epic full of beauty, excellence, and creativity, with important new ideas sprinkled throughout.
Formula 1 is the top level of motorsports, and Rolex is the sport’s Global Partner and Official Timepiece. This partnership, which started in 2013, culminates in the brand’s long history of close ties to motor racing, speed, and cutting-edge technology. Formula 1’s commitment to bold performance, new ideas, and its long history go hand in hand with Rolex’s goal of always being the best.
Rolex works with Formula 1 through each new era, helping teams and drivers use new sustainable technology to give fans the best racing experience possible. The official Rolex Pit Lane Clock is there at every Grand Prix to show how important timing is.
The famous Formula 1 drivers Sir Jackie Stewart, Mark Webber, and Nico Rosberg, all of whom are part of Rolex’s family of Testimonees, have helped keep the Swiss watchmaker at the top of motor racing.prev View full list next