93. Alejandro Soberon

93. Alejandro Soberon
Age 62
Occupation President and CEO, Mexican Grand Prix
Nationality Mexican
Position Last Year New

Luis Alejandro Soberon Kuri founded Corporacion Interamericana de Entretenimiento SA de CV. Currently, he holds the position of Chairman, Chief Executive Officer & MD at Corporacion Interamericana de Entretenimiento SA de CV, Chairman of Fundacion CIE (a subsidiary of Corporacion Interamericana de Entretenimiento SA de CV), Chairman & General Manager for Compagnie Servicios Corporativos SA de CV and Chairman & Chief Executive Officer of Serinem Mexico SA de CV. Mr Soberón Kuri is also on the board of 5 other companies.

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His company, CIE, is the promoter of the Mexico City Grand Prix.

Formula 1 has announced that the Formula 1 Mexico City Grand Prix at the Autodromo Hermanos Rodriguez will remain on the calendar until 2025 inclusive, following an agreement with The Government of Mexico City and race promoters Corporacion Interamericana de Entretenimiento (CIE).

Formula 1 returned to Mexico in 2015, and since that time, the event has become a prevalent race for the fans, drivers and teams. Fans are due to come to the 2022 race in huge numbers, with 350,000 expected over the three days of the event to cheer their favourite drivers and home hero Sergio Perez. The first Mexico City race held under the contract extension will occur on 27-29 October 2023.

Mexico City will continue to benefit from the economic impact that the race generates year after year. Between 2015 and 2021, the event generated over USD 2,443 million in economic activity and created 57,080 jobs. The 2021 event created 9,236 jobs and generated an economic benefit for the region of USD 786 million – USD 291 million in economic impact and over USD 494 million in global media exposure.

He received an undergraduate degree from Universidad Iberoamericana.

Alejandro Soberon, President and CEO of CIE, commented on the deal:

The Mexico City Grand Prix contract extension has been made possible thanks to the leadership of Claudia Sheinbaum and the Mexico City Government. The ability to host the race in the nation’s capital until 2025 results from a coordinated effort to preserve an event that benefits the city and excitement to thousands of fans. We will keep working to ensure the race continues to contribute to our city’s economy.

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