| Age | 44 |
| Occupation | CEO |
| Company | Right Formula |
| Country | United Kingdom |
| Position Last Year | Up |
How Robin Fenwick and Right Formula Are Driving the Business Engine Behind Formula 1’s Global Success? When it comes to the fast-paced world of Formula 1, the thrill isn’t just on the track — it’s also in the boardrooms where brands and teams forge powerful partnerships. At the heart of this dynamic ecosystem is Robin Fenwick, Founder and CEO of Right Formula, the leading sponsorship agency by brand volume in F1.
Under Robin’s visionary leadership, Right Formula has doubled its size in just one year. This rapid growth is fueled by a strategic, data-driven approach that clearly demonstrates the unmatched value of Formula 1 partnerships. By analysing performance metrics and audience engagement, Right Formula helps brands maximise their impact on one of the most-watched sports worldwide.
Headquartered in London with a powerhouse team of over 100 specialists, Right Formula collaborates closely with nearly every F1 team and some of the world’s biggest brands — including Qatar Airways, Pirelli, ExxonMobil, Hilton, and Oracle. Together, these partners invest over $250 million annually, fueling the sport’s innovation and global reach.
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The agency’s recent expansion to New York taps into the skyrocketing popularity of Formula 1 in the United States, where a new generation of fans is embracing the sport’s speed, glamour, and cutting-edge technology. Right Formula’s move ensures brands can connect with this vibrant market through targeted, impactful sponsorships.
Right Formula acquired Patterrn, a PR agency founded by Marc Cutler, to complement its growth, strengthening its communications expertise. This acquisition, alongside earlier ones like Marketing Minds and Dreamshock Design, underscores Right Formula’s commitment to delivering integrated marketing solutions that keep Formula 1 at the forefront of global sports entertainment.
In a sport defined by precision, speed, and strategy, Robin and Right Formula are driving the business side of Formula 1 with equal passion, proving that winning isn’t just about crossing the finish line first, but also about building powerful, lasting brand partnerships worldwide.
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