| Age | 52 |
| Occupation | CEO and Chairman |
| Company | Heineken International |
| Country | Netherlands |
| Position Last Year | Down |
Dolf van den Brink, CEO and Chairman of the Executive Board at Heineken N.V., has become a driving force behind the global brewer’s dynamic shift into the world of high-octane sports marketing. Since taking the reins, van den Brink has not only elevated Heineken’s global brand presence but has also significantly deepened its ties with Formula 1—one of the world’s most prestigious and widely viewed sporting events.
Heineken’s partnership with Formula 1 began in 2016 and has since evolved into a cornerstone of the brand’s global marketing strategy. Under van den Brink’s leadership, the company has accelerated its involvement with F1, most notably by becoming the title sponsor of the Las Vegas Grand Prix. This glamorous, entertainment-rich race has quickly become a standout on the Formula 1 calendar, perfectly aligning with Heineken’s premium and energetic brand image.
Van den Brink’s strategic approach fuses Heineken’s core values—innovation, global reach, and responsible consumption—with Formula 1’s passionate fan base and fast-paced culture. The result is a marketing partnership that transcends traditional sponsorship. From immersive fan zones and branded content to the promotion of Heineken 0.0, the alcohol-free beer, the collaboration emphasizes both engagement and moderation, reinforcing the message: “When You Drive, Never Drink.”
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By aligning with Formula 1, van den Brink positions Heineken at the intersection of sport, entertainment, and lifestyle. The partnership also reflects a modern, experience-driven branding strategy that resonates with diverse audiences—from seasoned race fans to younger, lifestyle-focused consumers.
As Formula 1 continues to grow in global appeal, especially among Gen Z and millennial viewers, van den Brink’s leadership ensures that Heineken remains not just a beverage of choice—but a brand at the heart of the action. In the fast lane of global marketing, Dolf van den Brink is clearly steering Heineken toward a future fueled by excitement, responsibility, and cultural relevance.