74. Ian Carter

74. Carter
Age 46
Occupation President Global at Operations & Development, Hilton
Nationality English
Position Last Year 96 

Hilton is the most high-profile hospitality brand in Formula 1, following its decision, in 2005, to sponsor McLaren. The deal, which is rumoured to generate a threefold return on the sponsorship sum, placed Hilton as the 7th most recognised sponsor in the field despite a relatively small investment in comparison to the likes of Vodafone or Santander. As President of Global Operations and Development, Ian Carter personally spearheaded Hilton’s campaign to sign a US$2m deal with McLaren in a bid to reignite the chain as an aspirational and chic brand.


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