75. Hughes Trevennec

Whatever the outcome, it’s a win-win result for the champagne. GH Mumm’s director, Hughes Trevennec, has been involved with Formula 1 for over a quarter of a century, during which time he has overseen Moët & Chandon’s partnership with the top flight of motorsport before moving to GH Mumm for 2000 as F1 Director. Champagne has irrevocably changed the image of motorsport since Dan Gurney’s accidental spraying at the 1967 24 Hours of Le Mans. A luxurious product, the brand synergy for Champagne and Formula 1 makes perfect commercial sense.