|Occupation||Executive Director of Right Formula|
|Position Last Year||New|
Right Formula, one of the youngest sports marketing agencies in the industry, but are leading the charge when it comes to sponsorship activation in Formula 1, and it’s not difficult to see why. With Robin Fenwick at the helm, they’ve recruited some of the finest sponsorship experts in the sport who not only have the experience of working with various stakeholders in Formula 1, but they are highly motivated to do things differently and ensure people take notice. This doesn’t involve regurgitating old marketing initiatives, but delivering fresh and innovative activities to suit the specific objectives of the brand in question and deliver the necessary results to help justify the partnership.