Accor and Alpine F1 Team partner for the French Grand Prix


Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across over 40 hotel brands, including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences and rewards for its millions of engaged members around the world.

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This initial partnership will enable both companies to explore multiple opportunities for potential collaboration within the world of Formula One and beyond, including design services, hospitality programming and travel management.

Both parties will also explore sustainable technologies to reduce their respective carbon footprints and environmental impact. Alpine has recently taken strides to reduce emissions by implementing high-performance electric technology in its road car range. Inspired by the innovative innovation seen in BWT Alpine F1 Team’s powertrain, all Alpine cars will be fully electric by 2025. Alpine can now also benefit from Accor’s expertise in sustainable travel initiatives, as it works closely with the FIA and F1 to reduce its environmental impact when travelling the globe throughout the F1 Calendar.

About ALL – Accor Live Limitless

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor operates in 5,300 locations in over 110 countries.

A daily lifestyle companion is Accor Live Limitless. ALL harnesses and enhances the brands, services and partnerships offered by the Accor ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work, live, and play far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG and Paris Saint-Germain) and a global roll-out plan for all its guests and loyalty members.

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