That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new...
All posts by Bill Herring
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t...
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was...
As we just passed the US Grand Prix, it might be very useful to have a look at the profile...
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander...
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing...
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport...
