Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about...
All posts by Brian Sims
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative...
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
Feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of...
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered...
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Great magazine and great feedback! We did an advertising campaign for 6 months, which included print, online and e-newsletter.
Very interesting article. Paddock Magazine always bring to us the Motorsport & business news from around the world. Great graphic presentation. Keep sharing the news
Schumi never needed luck, he just needed the name and deep pockets supporting him. Nothing against him but he's not there on talent and even