I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative...
All posts by Brian Sims
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
Feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of...
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered...
I’m always a little suspicious when I find it impossible to speak to, or communicate with the person at the...
Latest Comments
Great pictures! Thanks a lot for the content!
Interesting list. It's good they included Niki Lauda. RIP
Superb news from the Formula One world...