I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
All posts by Brian Sims
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
Feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of...
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered...
I’m always a little suspicious when I find it impossible to speak to, or communicate with the person at the...
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was...
Latest Comments
Interesting list. It's good they included Niki Lauda. RIP
Superb news from the Formula One world...
I can't agree more with this. good tip Victor