Thanks to a chance meeting with Max Mosley on an international flight to the South African GP in 1975, I...
All posts by Brian Sims
Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about...
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative...
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part...
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...