Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about...
All posts by Brian Sims
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative...
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part...
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...