America’s most admired automotive retailer, AutoNation, announced that it entered the Formula 1 race through a partnership with Alpine. The US-based transportation solutions provider will sponsor BWT Alpine F1 Team in the Miami Grand Prix on May 5-7, 2023, in Miami, Florida.
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AutoNation and Alpine are both proven winners. In addition to this new racing endeavour, AutoNation is represented in the NTT INDYCAR SERIES by four-time Indianapolis 500 winner Helio Castroneves and 2019 Indianapolis 500 winner Simon Pagenaud, who race for Meyer Shank Racing, and by the 2023 INDYCAR Grand Prix of Long Beach winner Kyle Kirkwood racing for Andretti Autosport.
Alpine is one of the most engaged car makers in motorsports – competing in the FIA Formula 1 World Championship, FIA World Endurance Championship, and Esports series – and has two of the most dynamic drivers and proven Grand Prix winners in Esteban Ocon and Pierre Gasly.
AutoNation and Alpine will partner in unique events leading to the Formula 1 Crypto.com Miami Grand Prix 2023. It comes at a time when the French brand prepares for its pending arrival in the North American market.
AutoNation and Alpine will cohost events at The Concours Club, Miami International Autodrome at the Hard Rock Stadium, and greater Miami. Attendees will be allowed to interact with and test drive Alpine A110 sports cars and discover why Alpine is “a sports speciality brand, born from racing, made by racers, for racers at heart.”
AutoNation and Alpine have also entered into a dialogue on future opportunities involving the U.S. auto retail market. Manley added: “As Americans become more familiar with Alpine products like the A110, they will understand why those with a racing passion and love for unique styling want to own a piece of a legacy built by racers.
Mike Manley, AutoNation CEO, commented:
We are excited to partner with Alpine, a leader in international motorsports. AutoNation and Alpine are connected by our love for cars, speed, and the drive to win.
Laurent Rossi, Alpine CEO, added:
AutoNation is a tremendous retailer with an industry-leading customer experience and an experienced motorsports partner with a winning pedigree in the Indianapolis 500 and NTT IndyCar Series. This makes for a fantastic partnership in one of the most exciting markets in the world.