Bang & Olufsen and Scuderia Ferrari sign a partnership agreement


Scuderia Ferrari is pleased to announce the arrival of Bang & Olufsen as a new Official Partner. The Danish company is a marque of excellence in audio technology and will join forces with the Formula 1 team to offer new-generation experiences to fans of the top motor racing category through activations both at the race track and in Maranello.

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In addition to Bang & Olufsen’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races and globally across the company’s branded stores.

Trackside magic and in-store experiences

Since 1925, Bang & Olufsen have created some of the world’s most iconic audio and home entertainment products based on the unique combination of powerful sound, timeless design and unrivalled craftsmanship.

To fuel the magical moments trackside, they will install our most advanced, powerful, and best-sounding Beolab loudspeakers and immersive TV Experiences. In their stores worldwide, look forward to a series of immersive events that celebrate the love of speed and music.

This partnership with Scuderia Ferrari marks another important milestone for Bang & Olufsen and their ambition to deliver magical moments to customers worldwide.

Benedetto Vigna, Ferrari CEO said:

We welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state-of-the-art audio technology combined with cutting-edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common. Therefore, we have high expectations for this partnership.

Kamel Ouadi,Bang & Olufsen CMO added:

Together with Scuderia Ferrari, we are looking forward to creating moments that push boundaries and stir emotions that transcend the track, the road or the front row of a music concert – in a way that nobody else can.

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