Belvedere Vodka Becomes the Official Partner of Formula 1

Building on the landmark 10-year Global Partnership between Formula 1 and LVMH, Formula 1 is proud to announce Moët Hennessy’s luxury spirit, Belvedere, as the sport’s first-ever Official Vodka Partner.

This groundbreaking collaboration marks Belvedere’s debut in global sports, aligning two iconic brands renowned for their heritage, craftsmanship, and relentless pursuit of excellence. As Formula 1 continues to push the boundaries of innovation and performance, Belvedere brings its artistry in vodka-making to the pinnacle of motorsport, delivering premium experiences that elevate the spectacle of F1.

Crafted in one of Poland’s longest-operating distilleries, Belvedere Vodka embodies over 600 years of Polish vodka-making tradition. Using the finest rye and a meticulous distillation process, Belvedere creates an extraordinary vodka with a signature taste and character that stands apart in the world of luxury spirits.

The partnership will officially launch at the Australian Grand Prix, where Belvedere will host an exclusive after-party, setting a new standard for high-end entertainment and nightlife. Featuring some of the world’s most renowned DJs, the event promises to captivate guests with an electrifying atmosphere, befitting the prestige of Formula 1.

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Throughout the season, Belvedere Vodka will be a staple in premium hospitality spaces, including the luxurious Paddock Club and the exclusive F1 Garage. This integration will further enhance the immersive experience of race weekends, offering fans and VIP guests a taste of sophistication alongside the adrenaline-fueled excitement of Formula 1.

Stefano Domenicali, President and CEO of Formula 1, shared his enthusiasm for the partnership: “Formula 1 has always been a symbol of prestige, adrenaline, and spectacle, making Belvedere the perfect fit as our first Official Vodka Partner. We both share an unwavering commitment to quality and the creation of unforgettable moments.

“This announcement further solidifies our strong relationship with LVMH, which has flourished over the past decade. Their deep engagement with Formula 1 underscores their passion for our sport, and we are thrilled to welcome Belvedere to our global stage.”

Francois-Xavier Desplancke, President and CEO of Belvedere Vodka, echoed the excitement: “I am immensely proud to see Belvedere partner with Formula 1. Our shared dedication to innovation, expertise, and precision makes this a truly natural alliance.

“In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not only as a partner but as the ultimate symbol of celebration. Formula 1 is more than just speed; it’s a spectacle. And where there’s a race, there’s always a reason to toast to the exhilaration of the sport—both on and off the track.”

As the 2025 Formula 1 season unfolds, fans can expect a series of extraordinary activations and exclusive events that redefine the way motorsport enthusiasts engage with both racing and luxury lifestyles. This historic partnership is set to deliver the ultimate fusion of speed, sophistication, and celebration—one sip at a time.