In today’s environment, money and sponsorship play key roles in how successful sporting events are. Football is still by far and away the most popular sport in the United Kingdom and the gap is widening.
Huge media companies, namely BT and Sky, have paid extortionate amounts of money for the privilege to air live fixtures – and that money has gone directly into enhancing the sport on a global scale.
But this isn’t football, this is Formula 1. Motorsports have struggled to attract new fans in recent times and Mercedes’ dominance hasn’t exactly helped to buck the trend in terms of success.
For non-F1 fans, it is a case of “same old” – with Lewis Hamilton winning the drivers championship and Mercedes winning the constructors title on a yearly basis. In fact, it looks like the Briton, priced at 1/6 in Bet365’s F1 betting markets, is going to defend his title for the third successive year.
As a spectacle, it is still fantastic to watch. These drivers are among the most skilled competitors on the planet and they risk their lives on a daily basis.
Formula 1 might not be as popular as it once was but the hardcore supporters are still in love with the sport – despite the plethora of rule changes in the modern era. And with exciting young drivers like Max Verstappen coming through the ranks, Formula 1 could be set for a very promising future.
Unfortunately for Formula 1’s avid fan base, there isn’t much that they can do. It is the people at the helm of the sport who must push for change.
Bernie Ecclestone and the Formula 1 hierarchy must be open to diverse changes to the Formula 1 scene if they are to extend and open their arms to new fans. Right now, motorsport is stagnant but all is not lost just yet – there is a very good platform to build on and Formula 1 can become great again.
In the last decade or so, the sport has changed drastically; with some changes for the good and others for the bad. However, that is part and parcel of striving to succeed – you cannot always be right.
For Formula 1 to hit its previous heights, they have to go back to their roots a little bit. The electronic engines may be safer but there is still a huge gap in the standings; potentially even more so than during Michael Schumacher’s glittering tenure at Ferrari.
Fans don’t want to see one driver dominate throughout the campaign, they want to see an even playing field with every man in contention for points. This season, it has been very easy to predict who will finish where – with the odd exception of course.
You only need to look at Lewis Hamilton’s effort in the Belgian Grand Prix at Spa to realise that Formula 1 is now very predictable; although his “comeback” from 21st to the podium was impressive to say the least.
Formula 1 has struggled in recent years but it isn’t dead just yet. Watch this space – it could bounce back with decent investment and some quick, inventive thinking at the top…