BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT Alpine F1 Team and the Alpine Esports Partner from 2022 onwards. The Binance logo will also be visible on the new Alpine A522 car, which will be launched on 21 February 2022.
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Powered by Binance, the Alpine F1 Team Fan Token (ALPINE) will be issued via the Binance Launchpad. The joint effort around the token launch will help BWT Alpine F1 Team explore new branding opportunities to create a more purposeful and intuitive fan engagement experience for BWT Alpine F1 Team fans, both on the physical and digital race track, through unique and engagement-based rewards, interactivity, gamification and more.
Laurent Rossi, CEO, Alpine, commented:
BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement. This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment to striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe we have the right partner to take us all the way to the checkered flag.
Helen Hai, CEO of Binance Fiat Exchange, commented:
We are proud to announce the BWT Alpine F1 Team on the Binance Fan Token Platform, and our first Formula 1 partnership. The Alpine name has a rich history in motorsports but it is its innovative approach to fan engagement that aligns perfectly with our vision for Binance Fan Tokens. Alpine always pushes the envelope when it comes to engaging their fans who have access to perks like exclusive test drives, one-on-one time with professional racing drivers, as well as playing host to rallies set in the picturesque French countryside – just to name a few! We aim to bring equally exciting experiences to the blockchain and drive even more utility for ALPINE holders, to extend the range of activities fans can already do on our platform. We are just approaching ‘turn one’ of ‘lap one’ on the token race track, and possibilities are truly endless.”
The official Alpine F1 Team Fan Token (ALPINE) is a utility token providing fans with revolutionary new ways to engage with the brand. ALPINE will be available for all our users via the Launchpad from today and later via Spot, bank card purchases and P2P.
About Binance Fan Tokens
Binance Fan Token is a type of utility token that powers the fan experience and connects teams and brands with their fans worldwide. Partnering teams can launch tokens to fans via Binance Fan Token Launchpads, while fans can show their support and unlock unique “fan moments” through exclusive rewards such as once-in-a-lifetime experiences, limited edition NFTs, exclusive poll voting rights on certain club decisions reserved for fans and collectable fan badges. Binance Fan Tokens are also available for all Binance users via fiat and crypto purchases. For more details, available team tokens and new listings, visit the Binance Fan Token platform.