Bitdefender is excited to announce its multi-year partnership with Scuderia Ferrari, the Formula One racing division of Ferrari. This partnership brings two powerhouses of their respective industries together.
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Bitdefender on the racing track
With this partnership, you’ll be able to see Bitdefender’s company logo on Ferrari drivers’ helmets, racing suits, and the F1-75 single-seater racing car, driven by Charles Leclerc and Carloz Sainz. In the future, we’ll also coordinate multiple events with both Bitdefender and Ferrari team members. More details to come.
With Formula One Racing continuing to grow rapidly in the US and worldwide, thanks to the increased visibility and popularity of the television series “Drive to Survive”, we’re looking forward to highlighting Bitdefender and introducing a new audience to our cybersecurity capabilities for consumers and businesses alike.
Be on the lookout for the first sighting on October 2nd, 2022, at the F1 Singapore Airlines Singapore Grand Prix.
Cybersecurity and Formula 1
Cybersecurity is a significant priority for F1 racing teams, as is data analysis. Given the nature of the sport and the teams, F1 racing companies are constantly on the road and need to communicate across the globe, making data security and privacy critical. Strategies, trade secrets, car schematics, and designs must be kept tightly under wraps.
The risk for these organizations is genuine. In 2021, a Formula 1 team was hacked, and plans for an upcoming racing car were leaked, giving its competitors a key advantage.
During race day, communication and data analysis is necessary to be efficient, secure, and clear of any cybercriminals or interceptors. On average, an F1 car contains 300 sensors that generate 1.1M telemetry data points a second. That information needs to be transmitted to the pits to improve racing performance on a second-to-second basis and inform decision-making for future races. Any potential interruption or compromise can negatively impact the driver during the race and may have devastating consequences for future races.
Florin Talpes, Co-founder and Chief Executive Officer, said:
Bitdefender shares a heritage of excellence with Scuderia Ferrari and a demonstrated track record of building state-of-the-art, innovative technologies to deliver winning results. When every second counts, only the most advanced technology has the power to prevent, fend off and respond to cyberattacks effectively.
Partnering with Scuderia Ferrari, the most iconic Formula 1 team, is a natural fit for Bitdefender. We look forward to accelerating our brand awareness as we stay focused on giving leading-edge cybersecurity protection to our customers worldwide.
Mattia Binotto, Team Principal and Managing Director Scuderia Ferrari, added:
We are pleased to embark on this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, striving for excellence in performance and a culture of security.
It’s a pleasure to be able to count on a Team Partner such as Bitdefender, an innovative and accomplished company already highly regarded for its professionalism and reliability.
Bitdefender provides a suite of services and technology to help build cybersecurity resilience for small businesses and enterprises alike. Their available security and support experts are available 24/7 and can validate billions of threat queries across millions of monitored and protected endpoints.
By leveraging advanced data analytics and AI/ML, Bitdefender can offer a single-vendor solution any company can use to improve their cybersecurity vastly.