Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will extend its successful partnership with eyewear specialist, CARRERA, for a fourth successive season. The Italian eyewear brand will celebrate this relationship with the unveiling of an exclusive new Special Edition collection that combines design with technology and functionality.
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The new HYPERFIT 16/CSE, which has been designed as part of the collaboration with Alfa Romeo Racing ORLEN, has a twofold nature: an optical frame and a pair of sunglasses designed for a dynamic and thrill-seeking lifestyle, staying true to the brand’s origins rooted in the world of sports and featuring bold and distinctive design details.
HYPERFIT 16/CSE stands out with its iconic rubber hinge that makes the glasses virtually break-proof in case of impact, while offering ultra-flexibility, increased and comfortable grip and a design that naturally adjusts to any face shape.
This latest eyewear piece will feature the iconic Alfa Romeo Racing logo at the edge of the tips and will be launched with a global promotional campaign featuring the team’s drivers, Kimi Räikkönen and Antonio Giovinazzi. Carrera Eyewear will celebrate the extension of this long-term partnership and the launch of the Special Edition HYPERFIT 16/CSE with a collection of content pieces that will be released during the season – both online and in stores.
The Special Edition HYPERFIT 16/CSE is a perfect fit for any circumstance, within the paddock or anywhere in the world – and that`s why the Alfa Romeo Racing ORLEN team elected to use it as official eyewear for the Race Team.
About Carrera Eyewear
Carrera was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race. In 1974, the company was renamed Carrera International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection Carrera Porsche Design.
In the 1980s, Carrera Eyewear sponsored sporting events such as America’s Cup, the 1988 Winter Olympics, and Formula 1 racing. In 1996, Safilo Group S.p.A. purchased Carrera and now have headquarters in Padova, Italy. In the same year, the company established its assembly plant in the province of Henan in China.
Gwen Stefani, Brad Pitt, Britney Spears, have been spotted with Carrera sunglasses. Carrera sunglasses have been featured in many movies, such as Al Pacino in Scarface, James Franco in Spring Breakers (2012 film), Sylvester Stallone in Cobra – or actors Chris Hemsworth (who plays Hunt) and Daniel Brühl (who plays Lauda) spend just as much time in Carrera shades in Rush.