I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
Money, Egos & Speed: We need more motorsport competitors!
The strategy behind… securing a renewal
Getting your prospect to sell your sponsorship property for you
The Strategy Behind… being different.
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Time for a level playing field
Changing to race mode
Engineers of the future
Why we should be worried
The William Hewland experience
The tide definitely did turn…
The “Money, Egos & Speed” Awards 2015
Securing a sponsorship deal: Finding out what’s important
Status Quo… great on stage, not in motorsport!
Sponsorship acquisition – what’s going wrong?
New blood to fuel change at Lotus
Money, Egos & Speed: The tide is turning
Asteroid on its way
Characters out of the car
When in Bahrain…
Racing bonds
Money, Egos & Speed
Articles
As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
Feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered...
I’m always a little suspicious when I find it impossible to speak to, or communicate with the person at the...
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was...
Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns...
Latest Comments
Interesting list. It's good they included Niki Lauda. RIP
Superb news from the Formula One world...
I can't agree more with this. good tip Victor