Thanks to a chance meeting with Max Mosley on an international flight to the South African GP in 1975, I...
Nothing is forever!
Why “motorsport has always been expensive” is a worn out response
Money, Egos & Speed: A significant deal
Money, Egos & Speed: We need more motorsport competitors!
The strategy behind… securing a renewal
Getting your prospect to sell your sponsorship property for you
The Strategy Behind… being different.
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Time for a level playing field
Changing to race mode
Engineers of the future
Why we should be worried
The William Hewland experience
The tide definitely did turn…
The “Money, Egos & Speed” Awards 2015
Securing a sponsorship deal: Finding out what’s important
Status Quo… great on stage, not in motorsport!
Sponsorship acquisition – what’s going wrong?
New blood to fuel change at Lotus
Money, Egos & Speed: The tide is turning
Money, Egos & Speed – Focused strategies
Money, Egos & Speed – In need for a revival
Asteroid on its way
An inside job
Characters out of the car
When in Bahrain…
Racing bonds
Money, Egos & Speed
Articles
Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about...
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative...
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered...