Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about...
Why “motorsport has always been expensive” is a worn out response
Money, Egos & Speed: A significant deal
Money, Egos & Speed: We need more motorsport competitors!
The strategy behind… securing a renewal
Getting your prospect to sell your sponsorship property for you
The Strategy Behind… being different.
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Time for a level playing field
Changing to race mode
Engineers of the future
Why we should be worried
The William Hewland experience
The tide definitely did turn…
The “Money, Egos & Speed” Awards 2015
Securing a sponsorship deal: Finding out what’s important
Status Quo… great on stage, not in motorsport!
Sponsorship acquisition – what’s going wrong?
New blood to fuel change at Lotus
Money, Egos & Speed: The tide is turning
Money, Egos & Speed – In need for a revival
Asteroid on its way
An inside job
Characters out of the car
When in Bahrain…
Racing bonds
Money, Egos & Speed
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Great magazine and great feedback! We did an advertising campaign for 6 months, which included print, online and e-newsletter.
Very interesting article. Paddock Magazine always bring to us the Motorsport & business news from around the world. Great graphic presentation. Keep sharing the news
Schumi never needed luck, he just needed the name and deep pockets supporting him. Nothing against him but he's not there on talent and even