When Covid brought lockdown to the UK early in 2020, it introduced me to a new world of digital technology...
Kyalami memories
Nothing is forever!
Why “motorsport has always been expensive” is a worn out response
Money, Egos & Speed: A significant deal
Money, Egos & Speed: We need more motorsport competitors!
The strategy behind… securing a renewal
Getting your prospect to sell your sponsorship property for you
The Strategy Behind… being different.
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Time for a level playing field
Changing to race mode
Engineers of the future
Why we should be worried
The William Hewland experience
The tide definitely did turn…
The “Money, Egos & Speed” Awards 2015
Securing a sponsorship deal: Finding out what’s important
Status Quo… great on stage, not in motorsport!
Sponsorship acquisition – what’s going wrong?
New blood to fuel change at Lotus
Money, Egos & Speed: The tide is turning
Money, Egos & Speed – Focused strategies
Money, Egos & Speed – In need for a revival
Asteroid on its way
An inside job
Characters out of the car
When in Bahrain…
Racing bonds
Money, Egos & Speed
Articles
With the possible return of a South African Grand Prix in 2023, it seems a good time to focus on the...
Thanks to a chance meeting with Max Mosley on an international flight to the South African GP in 1975, I...
Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about...
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative...
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered...
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees...
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part...
