Money, Egos & Speed: A significant deal I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered... Money, Egos & Speed 4 Apr 0
Money, Egos & Speed: We need more motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I... Money, Egos & Speed 28 Mar 0
The strategy behind… securing a renewal In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates... Money, Egos & Speed 22 Feb 0
Getting your prospect to sell your sponsorship property for you By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more... Money, Egos & Speed 9 Jan 0
The Strategy Behind… being different. Feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of... Money, Egos & Speed 25 Oct 0
Acquiring sponsorship: selling anti-freeze fluid in Bahrain Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe... Money, Egos & Speed 29 Mar 0
Time for a level playing field For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered... Money, Egos & Speed 7 Mar 0
Changing to race mode I’m always a little suspicious when I find it impossible to speak to, or communicate with the person at the... Money, Egos & Speed 10 Nov 0
Engineers of the future Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was... Money, Egos & Speed 7 Aug 0
Why we should be worried Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns... Money, Egos & Speed 30 Jun 0
Dan Morgan on 31 May 100 Most Influential People in F1, 2019 Interesting list. It's good they included Niki Lauda. RIP
Rajesh RK Gowda on 19 Jun 2019 Paddock Magazine F1 Power List Superb news from the Formula One world...
Patrick on 16 Dec Top travelling tip: choose your travel buddy wisely I can't agree more with this. good tip Victor
Latest Comments
Interesting list. It's good they included Niki Lauda. RIP
Superb news from the Formula One world...
I can't agree more with this. good tip Victor