ColumnsMoney, Egos & Speed Nothing is forever! Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about... 30 Nov 0 56
Money, Egos & Speed Why “motorsport has always been expensive” is a worn out response I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative... 18 Mar 0 51
Money, Egos & Speed Money, Egos & Speed: A significant deal I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered... 4 Apr 0 37
ColumnsMoney, Egos & Speed Money, Egos & Speed: We need more motorsport competitors! Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees... 28 Mar 0 29
Money, Egos & Speed The strategy behind… securing a renewal In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates... 22 Feb 0 48
Money, Egos & Speed Getting your prospect to sell your sponsorship property for you By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more... 9 Jan 0 48
Money, Egos & Speed The Strategy Behind… being different. The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part... 25 Oct 0 0
Money, Egos & Speed Acquiring sponsorship: selling anti-freeze fluid in Bahrain Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe... 29 Mar 0 39
Money, Egos & Speed Time for a level playing field For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered... 7 Mar 0 39
Money, Egos & Speed Changing to race mode I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the... 10 Nov 0 29