In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates...
Different angle for a change
A call from Lola
A South African legacy?
Kyalami memories
Nothing is forever!
Why “motorsport has always been expensive” is a worn out response
Money, Egos & Speed: A significant deal
Money, Egos & Speed: We need more motorsport competitors!
The strategy behind… securing a renewal
Getting your prospect to sell your sponsorship property for you
The Strategy Behind… being different.
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Time for a level playing field
Changing to race mode
Engineers of the future
Why we should be worried
The William Hewland experience
The tide definitely did turn…
The “Money, Egos & Speed” Awards 2015
Securing a sponsorship deal: Finding out what’s important
Status Quo… great on stage, not in motorsport!
Sponsorship acquisition – what’s going wrong?
New blood to fuel change at Lotus
Money, Egos & Speed: The tide is turning
Money, Egos & Speed – Focused strategies
Money, Egos & Speed – In need for a revival
Asteroid on its way
An inside job
Characters out of the car
When in Bahrain…
Racing bonds
Money, Egos & Speed
Articles
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more...
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part...
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe...
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered...
I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the...
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was...
Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns...
I can still remember how bitterly cold it was that day in November 1972, with an easterly wind howling across...
Towards the end of 2014, in my feature called “The Tide is Turning“, I looked at the issues facing many...
