Money, Egos & Speed The Strategy Behind… being different. The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part... 25 Oct 0
Money, Egos & Speed Acquiring sponsorship: selling anti-freeze fluid in Bahrain Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe... 29 Mar 0
Money, Egos & Speed Time for a level playing field For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered... 7 Mar 0
Money, Egos & Speed Changing to race mode I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the... 10 Nov 0
Money, Egos & Speed Engineers of the future Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was... 7 Aug 0
Money, Egos & Speed Why we should be worried Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns... 30 Jun 0
Money, Egos & Speed The William Hewland experience I can still remember how bitterly cold it was that day in November 1972, with an easterly wind howling across... 29 May 0
Money, Egos & Speed The tide definitely did turn… Towards the end of 2014, in my feature called “The Tide is Turning“, I looked at the issues facing many... 27 Jan 0
Money, Egos & Speed The “Money, Egos & Speed” Awards 2015 Now’s the time when the yawn-inducing BBC Sports Personality of the Year programme hits our screens and frequent visits to... 28 Dec 0
Money, Egos & Speed Securing a sponsorship deal: Finding out what’s important Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course... 30 Nov 0