Paddock Magazine had the chance to speak with Enrico Zanarini, founder and CEO of Media and Sports Management (MSM). Enrico...
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CSM’s journey alongside Formula 1
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Tata Communications: not your traditional sponsor
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The Strategy Behind… saving a company
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F1 teams left behind
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Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that...
Georg Beyschlag, Chief of Staff and Strategy at TeamViewer talks to Paddock magazine about their partnership with the Mercedes-AMG Petronas...
In mid-February of 2022, Oracle Red Bull Racing announced a multi-year partnership with cryptocurrency exchange Bybit, which is one of...
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The...