Sebastian Vettel surprised the whole F1 world by announcing his retirement on July 28th, and from that moment, several names...
Enrico Zanarini talks about the secret of successful marketing in 2022
Five reasons why Formula 1 is on the way up
The coolest and most interesting sponsorship deals in F1 history
Logistics, Formula 1 and Ferrari: The CEVA story
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Bybit: why keeping at least some of your portfolio in crypto is a no-brainer
Asprey and Formula 1 come together
The cycling McLaren
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
You don’t have to be a champion to be a winner
Sponsor in focus: Pirelli
Mark Webber’s love for watches and motorsport
Enel: on a charge
My Race Day: Fiona Watherston
DHL and Formula 1
Formula E: speed up the future
CSM’s journey alongside Formula 1
Rise of the little brother
Sponsorship: new strings in the bow
Back to Daytona
Tata Communications: not your traditional sponsor
Using a sniper rifle in sponsorship acquisition
The Strategy Behind… saving a company
Sponsorships, partnerships and business relationships
Shell and Formula 1: What’s behind the partnership
Formula 1: From down under
Top 10 sponsors Formula 1 should have
The Hackett dress code
Rebellion: Combining two passions
Bell & Ross and Renault F1: behind the partnership
The open formula of Formula E
Startup to Formula 1 partner in 130 days
The Holy Grail for sponsors
A refreshing start
A quiet year in terms of sponsorship
D(r)iving into the abyss
F1 teams left behind
2015 season preview – sponsorship
Formula 1 2014 sponsorship roundup
Formula 1 fans in America – should sponsors target them?
Santander’s Formula 1 saga
New approaches in sponsorship
Paddock Magazine had the chance to speak with Enrico Zanarini, founder and CEO of Media and Sports Management (MSM). Enrico...
Two years ago, for obvious reasons, the world faced one of the most challenging periods of recent history, COVID-19. A...
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that...
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’...
Georg Beyschlag, Chief of Staff and Strategy at TeamViewer talks to Paddock magazine about their partnership with the Mercedes-AMG Petronas...
In mid-February of 2022, Oracle Red Bull Racing announced a multi-year partnership with cryptocurrency exchange Bybit, which is one of...
Formula 1 has announced a special collection with Asprey, the iconic British luxury goods House, to celebrate the sport’s exciting...
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was...
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The...