Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula...
Meet the five thrilling new sponsors accelerating into Formula 1
Fernando Alonso fuels the potential of the Spanish market in Formula 1
Enrico Zanarini talks about the secret of successful marketing in 2022
Five reasons why Formula 1 is on the way up
The coolest and most interesting sponsorship deals in F1 history
Logistics, Formula 1 and Ferrari: The CEVA story
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Bybit: why keeping at least some of your portfolio in crypto is a no-brainer
Asprey and Formula 1 come together
The cycling McLaren
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
You don’t have to be a champion to be a winner
Sponsor in focus: Pirelli
Mark Webber’s love for watches and motorsport
Enel: on a charge
My Race Day: Fiona Watherston
DHL and Formula 1
Formula E: speed up the future
CSM’s journey alongside Formula 1
Rise of the little brother
Sponsorship: new strings in the bow
Back to Daytona
Tata Communications: not your traditional sponsor
Using a sniper rifle in sponsorship acquisition
The Strategy Behind… saving a company
Sponsorships, partnerships and business relationships
Shell and Formula 1: What’s behind the partnership
Formula 1: From down under
Top 10 sponsors Formula 1 should have
Formula Fuel
The Hackett dress code
Rebellion: Combining two passions
Bell & Ross and Renault F1: behind the partnership
The open formula of Formula E
Startup to Formula 1 partner in 130 days
Increasing roles
The Holy Grail for sponsors
A refreshing start
A quiet year in terms of sponsorship
D(r)iving into the abyss
F1 teams left behind
2015 season preview – sponsorship
Formula 1 2014 sponsorship roundup
Formula 1 fans in America – should sponsors target them?
Santander’s Formula 1 saga
New approaches in sponsorship
Sponsorship
Articles
In a winter filled with news on wider tyres, increased aerodynamics, shock world champion retirement announcements and a raft of...
“When customers ask me how old Hackett is, they are always surprised, believing that it was started by my father...
Philippe Dubois, CEO of Rebellion Timepieces SA, shares his thoughts with the Paddock magazine on the changing watch market and...
A producer and businessman Carlos A. Rosillo is the CEO and Co-founder of Bell & Ross, a watchmaking company passionate...
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the...
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this...
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set...
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with...
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one...
