IWC‘s Global Head of Partnerships, CSR & PR, Yan Lefort has extensive experience in the fields of sports marketing, PR...
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Articles
Formula 1 is an interesting world where honestly nothing is 100% clear, from the races themselves to the ways new...
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees...
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting...
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover...
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to...
Is Fernando Alonso, arguably Formula 1’s unluckiest double World Champion, motorsport’s most disruptive force right now? His exploits at the...
After a decade of production and four different variants, the Veyron would be decommissioned, having made its mark in the...
We have Patrick Redmond from Rear View Prints to talk to us about the process of creating fantastic Formula 1...
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with...
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Great pictures! Thanks a lot for the content!
Interesting list. It's good they included Niki Lauda. RIP
Superb news from the Formula One world...