Scuderia Ferrari is pleased to announce the arrival of Celsius as a new Official Partner. The American company is a leader in energy drinks, sports drinks and liquid supplements, having developed products with beneficial ingredients for the body without using preservatives and soda. Celsius will work with the team to offer fans of both brands engaging social media content and unique activations on and off-track.
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Logo on the cars. The Ferrari SF-23, raced by Charles Leclerc and Carlos Sainz, will display the Celsius logo at a few races, starting with the Miami Grand Prix on 7 May.
President and CEO of Celsius, John Fiedly, commented:
We share Scuderia Ferrari’s superior commitment to innovation, excellence and performance. We are thrilled to announce our partnership with one of the sport’s most iconic brands as the Exclusive Energy Drink Partner for the 2023 US Grand Prix Races and to engage millions of Formula 1 enthusiasts.
Ferrari has been an iconic brand in Formula 1’s long history, and we are thrilled to power the team with Celsius providing Essential Energy for peak performance. Competing at the highest level of performance is in our DNA, and having a partner who shares our mindset and passion for performance is a perfect match.
Celsius Holdings, Inc. (NASDAQ: CELH), founded in April 2004, is a global company with a proprietary, clinically-proven formula for the flagship brand Celsius. The company’s corporate mission is to become the global leader of a branded portfolio that is proprietary, clinically proven or patented in its category and offers significant health benefits.
Celsius comes in several delicious sparkling and non-carbonated flavours and powder stick packets that can be mixed with water. Celsius has no aspartame or high fructose corn syrup, is non-GMO, has no artificial flavours or colours, and has no added sodium. The line is kosher and vegan certified, soy, gluten, and sugar-free.
The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All analyses were published in peer-reviewed journals and validated Celsius’s unique benefits to the consumer.