Alfa Romeo F1 Team ORLEN signed a partnership in the name of sporting heritage with Ciesse Piumini, the historical Italian brand owned by Mittel S.p.A.. This relationship represents a perfect match that sees a shared passion for sports, adventure and the desire to go beyond all limits – fundamental values shared by two brands united by determination and dynamism.
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Ciesse Piumini has a proud heritage in the world of sports and is, like the Alfa Romeo brand, a symbol of Italian excellence around the world. The partnership between Ciesse Piumini and Alfa Romeo F1 Team ORLEN is part of a broad communication strategy by Ciesse and will be the key pillar of an ambitious advertising campaign conveyed through the most widespread magazines and digital channels.
The logo of Ciesse Piumini will feature prominently on the rear wing of the C42 cars driven by Valtteri Bottas and Zhou Guanyu during this weekend’s race in Imola, as well as in Monaco and Monza – three of the most iconic locations in motorsport.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:
We are delighted to welcome Ciesse Piumini to the Alfa Romeo F1 Team ORLEN family. Ciesse is a brand that embodies universal values like freedom and the will to explore, and their devotion to the outdoors and sporting pursuits resonates with us. Like the Alfa Romeo brand, Ciesse Piumini hails from Milan – just one of the many connections between our two realities – and we are looking forward to strengthening this relationship as the season progresses.
Fabio Primerano, CEO at Ciesse Piumini:
We are proud to go on track with Alfa Romeo F1 Team ORLEN as we believe it is a perfect partner for our brand. Both realities represent today two important examples of performance and determination with a sporting soul. We believe that the strong recognition and brand appeal that Alfa Romeo F1 Team ORLEN has worldwide, where we aim to grow significantly, is fundamental for us.
Marco Colacicco, Chairman of the Executive Committee of Mittel S.p.A.:
This important partnership, strongly wanted by all of us for the perfect identification between the values of Mittel and those expressed by Alfa Romeo F1 Team ORLEN, is consistent with our strategic plan which aims to increase the value of an Italian brand like Ciesse Piumini nationally and internationally.