McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team.
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The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all areas of the team from any location in the world. The Cisco Webex cloud-based suite of tools will enable McLaren to overcome geographical boundaries and create virtual experiences that bring fans and partners closer to the team.
Beginning in 2021, Cisco Webex will power McLaren Slipstream, a live streaming service for McLaren’s partners, to deliver exclusive behind-the-scenes insights into the McLaren Formula 1 team. Since trialling the service last summer, McLaren has used the pioneering live stream platform to enable its partners and guests greater access to the team from any location.
As part of the partnership, Cisco Webex branding will be carried on the halos and sidepods of the McLaren MCL35M Formula 1 race cars and on the race suits of the McLaren F1 drivers, Lando Norris and Daniel Ricciardo.
Mark Waller, Chief Commercial Officer, McLaren Racing, said:
“We are delighted to announce this partnership and welcome Cisco Webex to our team. The ability to connect with others around the world has never been more important and working with Cisco Webex will continue to help us bring our fans and partners closer to the heart of our team.”
Jeetu Patel, SVP and GM of Security & Applications at Cisco, said:
“More than ever before, innovators like McLaren understand the importance of enabling world-class technologies to bring together their audiences regardless of location and distance. We’re excited to be joining forces with McLaren to deliver unmatched, immersive experiences that bridge the needs of their fans, partners, and drivers alike during this shift to hybrid sports – whether on or off the racetrack.”