Felio Siby renews with Force India

Felio Siby and Sahara Force India

Luxury fashion house Felio Siby has extended its partnership with Formula One outfit Sahara Force India for a further year.

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The Miami-based brand will continue in its role of official lifestyle partner.  Its branding will be visible on the Silverstone-headquartered team’s race day livery and it will have a strong commercial presence at their official functions.

To commemorate the partnership, Felio Siby’s owner and founder, Dominique Siby, has designed a limited edition watch to be worn by drivers Sergio Perez and Esteban Ocon throughout 2017.

The financial terms of the one-year extension have not been released.

“I am excited to continue for our second season as the official lifestyle partner for Sahara Force India,” said Siby. “The 2017 season welcomes an incredible new vehicle, as well as a new driver representing the Sahara Force India Watch by Felio Siby.”

Sahara Force India unveiled their 2017 car, the VJM10, on 22nd February at Silverstone, the home of the British Grand Prix.

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