Ferrari renews Riva Yachts sponsorship

Riva Yachts

Formula One giants Ferrari has extended their commercial agreement with luxury yacht manufacturer Riva.

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The Ferretti Group-owned company’s branding will continue to be present on the Maranello team’s race livery. It will also adorn the helmets and race overalls of Ferrari drivers Germany’s four-time world champion Sebastian Vettel and Finland’s 2007 world champion Kimi Raikkonen.

The financial terms of the extended agreement were not released.

“[This is] an extraordinary combination of two absolute icons like Ferrari and Riva Yachts,” Alberto Galassi, chief executive of the Ferretti Group. “Our agreement renews a link between houses that is unrivalled in history, popularity and ability to perpetuate their supremacy.”

The deal was announced during the recent Monaco Grand Prix where Ferrari enjoyed a dominant weekend, with a front-row lock-out in qualifying followed by a Vettel race victory and a second-place for Raikkonen.

About Riva Yachts:

In May 2000, Riva Yachts became part of Ferretti Group, who restored it to where it is today, at the vanguard of world boating as a recognised icon of fine Italian yachting artistry. This felicitous journey is down to the know-how of the group Engineering department and the sensibility of designer Mauro Micheli, co-founder with Sergio Beretta of Officina Italiana Design, the studio that exclusively designs the whole Riva fleet.

That year also saw the launch of Aquariva, a 33-foot embodiment of the brand DNA that set the tone for the future output – a triumph of élan, innovation and exclusivity encapsulated in a product of revolutionary engineering, reliability and performance. In 2012, Ferretti Group announced a new majority shareholder: Shandong Heavy Industry Group (Weichai Group) of China, a true industrial giant, one of the world’s most important conglomerates in the automotive, commercial vehicles and construction machinery sectors. Weichai’s strength and strategic vision have enabled Riva to make yet another leap forward, with a flow of projects and resources assured for the long term.

In 2014, the brand signalled its return to the megayacht sector, with the new Riva Superyachts division. The dream of creating Riva steel and aluminium displacement superyachts is very much inspired by Carlo Riva. His ambition and restless genius spurred him to reach for new horizons, with the celebrated Caravelle and Atlantic series megayachts in the ’60s and ’70s and, from 1970 to 1978, the six over-20-metre motor yachts in the Marco Polo series plus a 90- and a 100-foot Vespucci.

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