G42 and Mercedes-AMG F1 Team sign a partnership agreement

Mercedes-AMG F1 W14 E Performance Launch – Sebastian Kawka

G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence.

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G42 and the Mercedes-AMG PETRONAS F1 Team will explore ways to deploy cutting-edge artificial intelligence software and solutions to deliver critical insights into the team’s operations. Hallmarks of the partnership will include improving the accuracy of actionable insight and efficacy of insight delivery to find marginal gains. Companies within G42’s portfolio may also be deployed to achieve this, including Presight.ai, whose omni-analytics platform leverages all source data to support insight-driven decision-making.

The partnership will also focus on talent development programmes, joint training, and innovation workshops. Experts from G42 and the Mercedes-AMG PETRONAS F1 Team will collaborate to identify areas where AI can be deployed and provide additional value to the eight-time consecutive Constructors’ World Champions.

Commenting on the partnership, Peng Xiao, Group CEO at G42, said:

Modern motorsport and technology go hand-in-hand, especially considering the sheer magnitude of critical data generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we can optimize a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, said:

We are delighted to partner with G42. To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and use its AI-powered, data-driven insights to help us on and off the track.

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added:

We are pleased to welcome G42 into our partner ecosystem. Applied artificial intelligence is a fascinating industry; collaborating with G42, one of the leading exponents in this area is very exciting for the team. Through G42’s ground-breaking technology, we look forward to exploring ways to deliver value for the team and our partners.

G42 branding will be displayed on the Mercedes-AMG F1 W14 E PERFORMANCE, the team’s 2023 car, launched at Silverstone, UK, earlier this week. The logo will also feature on race drivers Lewis Hamilton and George Russell helmets and in the team’s garage on Grand Prix weekends.

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