McLaren Racing announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team.
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The multi-year agreement comes as Gopuff continues its rapid European expansion and will bring together the fastest in delivery with one of the most successful teams in motorsport to serve their growing customer base.
The relationship will give fans the opportunity to win experiences and rewards via the Gopuff App throughout the year, with a key focus on races in the UK, US and France.
Gopuff branding will be represented on the McLaren MCL36 race car during the 2022 Formula 1 season.
Zak Brown, the CEO, of McLaren Racing, said:
We are delighted to announce our partnership with Gopuff ahead of the 2022 season. Gopuff is the pioneer of the instant delivery category in the US, which has seen rapid global expansion over the past year along with remarkable growth in Europe. We look forward to collaborating on campaigns and going racing together.
Daniel Folkman, SVP of Business, Gopuff, said:
Being the exclusive instant needs a partner of McLaren Racing is a validation of just how quick, seamless and reliable the Gopuff experience is. Working with this prestigious race team creates a new opportunity to connect with our respective fans and customers and have some fun along the way.
Gopuff delivers all of your daily needs right to your door – or wherever you are! We store about 4,000 products in each location, so when you order, your stuff comes directly from us to you. We don’t charge surge pricing because we’re not a courier service, and because we’re delivering directly instead of picking it up from the store, we deliver fast.
In 2013, co-founders Rafael Ilishayev and Yakir Gola were sophomores at Drexel University in Philly when they realized Yakir, the only friend with a car, was running far too many errands for their friends. So they spent all night drafting mock-ups of the app on the back of their class notes. Three months later, they were delivering those same convenience items from the back of their Plymouth Voyager around campus. Fast forward to today, Gopuff has hundreds of locations and 10,000 employees, delivering to customers in over 1,000 cities in the U.S. and Europe.