Gulf Oil International and Williams Racing announce multi-year partnership

Williams Racing 2023 Season launch

Williams Racing is excited to announce a long-term partnership with Gulf Oil International, one of the world’s biggest oil and lubricant companies.

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Gulf’s partnership with Williams Racing is another big deal for the team as it continues to change its business. It shows that Williams Racing has entered a new era of commercial investment since Dorilton Capital bought it.

Together, Williams Racing and Gulf will write the next chapter of Gulf’s well-known motorsports story, expanding the partnership beyond the Formula 1 team. In addition, Gulf will partner with the Williams Racing Driver Academy and Williams Esports. This expansion ultimately works for Gulf to contribute to junior motorsport drivers’ careers and showcase industry access for all.

The high-octane partnership will see the vibrant colours of Gulf adorn the new FW45, race driver suits, pitstop gantry and some of the team’s key pitstop personnel.

Many high-profile marketing initiatives throughout the year will embody a shared vision of a bright modern future for motorsport, both on and off the track.

Through activities with the Williams Racing Driver Academy and Williams Esports, Gulf will be able to reach new audiences and help younger generations achieve success.

The forward-thinking partnership will also comprise future-forward and digitally-enabled fan engagement opportunities to help bring fans of Williams Racing, Gulf and Formula 1 closer to the sport they love.

Matthew Savage, Chairman of the Board, Williams Racing, said:

I am incredibly excited about this partnership between Williams Racing and Gulf, a renowned and trusted global brand that has put its trust in us as a long-term partner. This shows how robust our brand and commercial offerings are as we change. Gulf and Williams Racing share an illustrious motorsport heritage, and we are making history with this partnership.

Mike Jones, CEO, Gulf Oil International, continued the reaction by saying:

Gulf Oil International has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception. Together we share decades of motorsport experience to bring motorsport, Formula 1 and Williams Racing fans closer to the sport they love through our partnership. We are also excited to expand our foothold in motorsport through the Williams Racing Driver Academy and Williams Esports.

Together we share a vision of a bright modern future for motorsport on and off the track, made possible through our shared culture of partnership and innovation. Williams Racing is the perfect partner for Gulf, and we’re excited to start this next chapter of our iconic motorsport story.

James Bower, Commercial Director for Williams Racing, said:

We are proud to work with Gulf, a global leader in the industry and a well-known brand in motorsport. Our partnership shows how hard our team is working to improve our brand and business proposition. It’s a testament to the team and Gulf for joining us on this journey, and I’m eager for fans to experience what we have planned.

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