Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, announced a new partnership with Palm Angels, the iconic Italian brand founded by Creative Director Francesco Ragazzi.
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Ahead of the 2023 FIA Formula 1 World Championship, Palm Angels will become the official EntArtainment Curator of the Haas F1 Team, with visibility on the VF-23, driver overalls and garage and hospitality branding, as well as across owned channels.
Haas F1 Team will also work with Palm Angels to activate across critical markets throughout the season, specifically on the Miami, Italian and Las Vegas Grands Prix. The partnership joins two brands with a strong visual identity and success-driven mentality, working together to be ‘Right on Track’.
Guenther Steiner, Team Principal of Haas F1 Team, said:
I’m excited to welcome Palm Angels to Haas F1 Team, and I know it’s a partnership that will bring a different dynamic into the Formula 1 paddock. As a brand, Palm Angels has enjoyed tremendous growth in a short time and has not been afraid to do things its way – not unlike Haas F1 Team. We share that synergy and that disruptive nature coming into established industries. The Palm Angels line is based on quality and craftsmanship, a desire to produce the best, and our focus is competing in Formula 1. It’s an obvious alignment between our two companies. More importantly, I know we’ll have a lot of fun and engagement promoting this partnership – it’ll be a creative and collaborative relationship different from what’s gone before.
Francesco Ragazzi, Palm Angels’ Founder and Creative Director, added:
Our identity lies in diversity, and I believe in Palm Angels as a perspective on things, a diverse but precise point of view. Curation is the right way to define my approach, and I often use an image to describe what we do: many different things that magically come together by the simple fact of being one next to the other. The partnership with Haas F1 Team will allow us to delve into both the material and the immaterial, creating a synergy based on optimism and dynamism. These qualities define Palm Angels as a brand and Haas F1 as a team. I completely agree that speed is an expression of everything positive. We’ll move across different media, and I am sure we will all have a great time together.
Haas F1 Team sits in 8th place in the Constructors’ Championship on 37 points with one round of the 2022 FIA Formula 1 World Championship remaining. The series heads to Abu Dhabi next for the Abu Dhabi Grand Prix hosted at the Yas Marina Circuit, Friday 18th – Sunday 20th November.