Headwear company New Era partners with Red Bull Racing


Oracle Red Bull Racing is joining forces with the globally renowned sports and lifestyle brand New Era to create new ranges of Team headwear that uniquely fuse performance and style.

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Originating from New York, New Era brings over a century of experience in supplying quality headwear to some of the world’s biggest sports leagues, including Major League Baseball (MLB), the National Basketball Association (NBA) and the National Football League (NFL) in the US, as well as teams in the English Premier League (EPL), France’s Ligue 1 and Spain’s La Liga.

The partnership will see New Era produce headwear for the Team and drivers to wear throughout the season and be available to purchase from New Era and Oracle Red Bull Racing online stores and outlets at the start of the 2023 Formula One season.

The debut headwear collection will be available in the classic Oracle Red Bull Racing livery in a range of styles and in a seasonal colour palette for fans who want to push the boundaries as much as the Team.

Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, said:

The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture. Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear. The new range will be available in the familiar Oracle Red Bull Racing livery colours and will include a few race-specific specials throughout the season. The collaboration allows us to connect with fans on a new level, and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.

Paul Gils, VP of EMEA at New Era, added:

We are thrilled to be partnering with Oracle Red Bull Racing. As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to strengthen our presence in Formula 1 further.


Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in over 80 countries.

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