The Italian Formula 1 Grand Prix has been on the world championship calendar since 1950. It has always been held at the Monza circuit. This legendary event is Ferrari’s home race. Hublot has invited friends of the brand to experience a multi-faceted tour of the venue alongside this 55th edition. The visitors will travel to the heart of the legend to experience the world of Scuderia Ferrari and feel the beating pulse of the race. This immersion experience will include all areas from the stand to the paddock and the start line to the final podium as well as interviews with the drivers.
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Hublot is unveiling its latest campaign in Milan, the capital of fashion and design. The “Swiss Corner” venue is a meeting point between Switzerland and Italy. Hublot and Ferrari are both pioneers in their fields.
They share a respect for traditions and a belief that their futures are shaped by their ability to innovate. Julien Vallon has developed a new visual communications campaign to express the shared history of the two brands. Through balance and beauty, the campaign explores what makes a legend.
Something completely new for the Hublot brand: an extra-thin watch, a Classic Fusion whose design has been refined, while retaining the dynamic and modern codes immediately recognizable as Hublot. With a 45 mm diameter, this watch is equipped with a movement just 2.90 mm thick, developed by Hublot. Exhibiting a marvellous balance between the classic extra-thin look, a symbol of watchmaking art, and Hubot’s trademark dynamic and modern design, this piece is a fine exercise in style, providing a wonderful demonstration of the principle of fusion between Tradition and Modernity.
A shot taken on the roof of Ferrari’s historic Maranello headquarters, home to both the sports car manufacturer and the racing team, depicts the legendary letters of the brand famed for its prancing horse. It shows Maurizio Arrivabene – Scuderia Ferrari’s Team Principal, responsible for sporting management. Arrivabene is a proven leader, and no stranger to Formula 1, having been involved for more than 25 years. He is the voice of experience, tradition and success. Forward-looking, he wears on his wrist an 18-carat gold watch bearing the classic, distinctive hallmarks of Hublot’s iconic Classic Fusion collection.
The campaign is discreet and stylish, calling to mind beauty, technical expertise, legends and stylish living.
Formula 1 dominates motor racing. Over the last seventy years, Scuderia Ferrari has consistently held the majority of Formula 1 records. These include a number of seasons, Grand Prix participations, points scored, race wins, pole positions and drivers’ and constructors’ championship wins. This excellent record has been achieved by triumphing over challenges, pushing back the boundaries and constantly persevering.
Following on from Magic Gold – the manufacture’s scratch-resistant 18-carat gold – Hublot’s R&D department has once again surpassed itself for the Ferrari collection. With a dual-material carbon bezel encrusted with gold or titanium, the Big Bang Ferrari Carbon plays on contrast. The fusion of materials is both attractive and innovative. Six months of R&D were required to structure the layers of material for the bezel so that the metal could be encrusted into the carbon evenly. The Big Bang Ferrari Carbon is fitted with Hublot’s Unico movement, presented in an All Black version for the first time.
LaFerrari All Black is one example. The LaFerrari watch was created in homage to the supercar. It was entirely designed, styled and developed by Hublot’s engineers and watchmakers.
The two brands share a vision to constantly improve performance, innovate and develop pioneering materials. True to this vision, in 2015, Hublot presented its exclusive composite, created by combining carbon and metal, two components incapable of forming an alloy. This original composite with its innovative style is employed as a signature on the bezel of the Big Bang Ferrari Carbon.
Scuderia Ferrari and Hublot love rising to a challenge, and they have demonstrated the power behind the technological advances they have achieved.
Price from 300,000 for LaFerrari
Available from Hublot boutiques worldwide