KICK and Alfa Romeo F1 Team sign a partnership agreeement

Alfa Romeo F1 Team Stake will make a big splash in the streaming world when it starts a significant partnership with KICK, an innovative and community-driven live streaming platform built for and aimed at a global audience.

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Founded in October 2022, kick.com is based on a creator-first model. KICK’s beta launch saw an astounding 200,000 sign-ups in less than 24 hours since the platform went live. In just four months, the platform has attracted top entertainers and streamers like Canadian superstar Drake, Trainwreckstv and many more.

KICK recently announced plans to expand monetisation with a 95/5 split, in which the creator will keep 95% of subscription revenue. This will be the most rewarding financial split that content creators have ever been offered. The platform creators are working on an ‘exclusive creator program’ that will allow streamers to earn a steady income based on their watch hours and viewer count.

KICK branding will appear prominently on the bodywork of the Alfa Romeo F1 Team’s C43 at selected races, with an exciting activation programme featuring the team’s drivers to be announced soon.

Alessandro Alunni Bravi, Managing Director of Sauber Group: 

A streaming platform and a Formula One team have a lot in common. For example, we both talk to young, active audiences who want exciting content and are picky about what they watch online. KICK’s plans for the new season are inspiring, and we are proud to be working with them: it will also be a way for our team to reach out to new audiences and bring them into the growing fold of Formula One fans.

Akhil Sarin, Director of Acquisition at KICK: 

The ground-breaking partnership between KICK and Alfa Romeo F1 Team Stake will aim to create a powerful synergy that expands the reach and engagement of each other’s audiences and sets new standards of live streaming experiences. Formula One fans can now look forward to exclusive, behind-the-scenes content and opportunities for interaction with drivers and brand ambassadors through this exciting collaboration.”