Live the event

QuintEvents is America’s most prominent sports hospitality company and it is proud to count Formula 1 among their most important partnerships. Doing business as Grand Prix Experiences, they are an Official Global Distributor for the Formula One Paddock Clubs at all of the Formula 1 races. QuintEvents is also the Official Travel and Hospitality Provider for the Circuit of the Americas in Austin, TX and the official global package provider for the newest event on the Formula 1 calendar, Gran Premio de Mexico in Mexico City. Brian Learst, CEO of QuintEvents, is here to tell us what goes into all the work.

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Background

We provide an elevated VIP Experience to all of our events and the quality of the work is reflected in our ability to consistently renew partnerships with business friends at Formula 1 and with our other major event partners, the National Football League for the Super Bowl and International Series events, Churchill Downs for the Kentucky Derby, the National Basketball Association, the Breeders’ Cup and the College Football Playoff, to name a few.

The most important part of our work today is serving our clients with an eye toward making sure that their experience is seamless and memorable from the time they leave home until the very moment they return. As a result of decades of experience, we’ve cracked the code of how to deliver major-event hospitality for large and small groups in ways that bring people closer to the events they love in the manner to which they’ve become accustomed.

Our business has grown each year with Formula 1 and we expect that to continue.

Changes

The Formula 1 hospitality environment is ever-evolving. The Paddock Club is universally known to be the pinnacle of the event hospitality experience at Formula 1’s worldwide venues. What we’ve learned is that there is a need and a demand for secondary hospitality to complement the Paddock Club and provide a similar opportunity for patrons to “live” the events in a special way. So, we have worked with our friends at Circuit of The Americas and Formula 1 to create those experiences and customize them to fit the needs of the fans, some of whom come now in larger groups.

Formula 1 clients are certainly unique and we’ve worked on the Olympic Games and are annually involved with those major properties mentioned earlier. Formula 1 clientele expects the highest level of service before, during and after their racing trip – these are the most prestigious events in one of the most popular sports in the world. FOM has done great work establishing the brand and our work with those most important fans reflects the quality and prestige of that brand.

The sport

Formula 1 is a powerful and dynamic worldwide presence. The recent addition of the custom-built Circuit of The Americas facility in America and now the launch of the Mexico City event in the fall are evidence of the kind of calculated, strategic growth that Formula 1 delivers for the industry and its fans. I was with the Mexico City officials at the track during the first week of March and we can’t wait to get back down there to service that event in October. It will be a spectacular addition to the schedule, positioned in that all-important season-culminating part of the season. Our business has grown each year with Formula 1 and we expect that to continue.

The United States stop now gives the international fan base a taste of the American culture and that is reflected in our hospitality offerings. Mexico City will be similar. Diversity in accordance with geographical location will always be a consideration and it provides our clients with new experiences as they follow the circuit around the world.