MASCOT and Alfa Romeo F1 Team sign a partnership agreement


MASCOT is proud to announce that they can now call themselves the official partner of the Alfa Romeo Formula 1 Team Stake.

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A company with a long-standing experience in Motorsport, MASCOT’s vision is based on a constant search for improvements, and an aim to be the best, a set of values akin to those of the team. Furthermore, MASCOT’s products are “Tested to Work”: every item is thoroughly checked to guarantee durable and practical clothing.

Much like Alfa Romeo F1 Team Stake, sustainability is at the core of MASCOT’s activities: its workwear production is characterized by efficient resource usage and the lowest possible levels of waste and emissions, intending to reduce the climate impact of its products.

The HQ staff of Alfa Romeo F1 Team Stake will be wearing MASCOT’s latest and most innovative product range, MASCOTCUSTOMIZEDD, at the Sauber Group’s factory in Hinwil, Switzerland, where cars are designed, developed, and built, and where the home-based team plays an essential role in the outfit’s Formula One operation. In addition, the brand’s logo will be visible on the team’s 2023 challenger, the C43, as well as on the drivers’ racing suits and the mechanic’s suits and helmets.

Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Stake representative:

We are pleased to welcome MASCOT to Alfa Romeo F1 Team Stake. We look forward to working with a company that puts uncompromising quality and safety at the heart of its mission. Like us, MASCOT is committed to excellence in their development and production processes and ensuring the highest sustainability standards: their vast range of products and their reliability is another strength of their offer and one of the key deciding factors in building a partnership with them.

Michael Grosbøl, CEO and owner of MASCOT:

Following several years of experience in Motorsport, we are delighted to enter a partnership with Alfa Romeo F1 Team Stake. We chase excellence in all our activities and never compromise; this is the foundation for everything we do at MASCOT. We share these values with the team, together with an attentive eye for sustainability. The many engineers and mechanics working at the Hinwil headquarters, the behind-the-scenes heroes, are crucial to the team’s on-track achievements: their efforts only deserve the best workwear to perform in, and we are proud to grant that with MASCOTCUSTOMIZEDD.


Mascot International A/S is located west of Silkeborg, Denmark. Our headquarters comprises administration, customer service centre and finished goods warehouse. In the rest of the world, we have a well-developed sales organisation.

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