McLaren Racing and OKX, Primary Partner of the McLaren Formula 1 Team, have today unveiled a bespoke celebration livery to be carried on the McLaren MCL36 F1 cars at the 2022 Singapore Grand Prix and 2022 Japanese Grand Prix.
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The special livery enhances McLaren’s Fluro Papaya colourway with neon pink embellishments and dynamic, cyberpunk-inspired engine illustrations. The effervescent design represents the emergence of new technologies from the region, with a look to the future inspired by the cityscapes of Singapore and Japan, where Formula 1 returns for the first time since 2019.
The livery spearheads the “Future Mode” campaign, signifying McLaren and OKX’s future-facing partnership. The two brands are aligned in their values of innovation and accessibility, with OKX evolving its platform daily and McLaren constantly pushing its journey back towards the front of the grid.
As the second largest crypto exchange by trading volume, OKX strives to introduce new fans to Formula 1 through its innovative and engaging capabilities. This includes maximising Web3, with a commitment to guide McLaren in revolutionising the team’s digital collectable and metaverse strategy.
For the entire 2022 Singapore Grand Prix (30 September–2 October) and 2022 Japanese Grand Prix (7 October–9 October) race weekends, the Future Mode livery will be carried on both MCL36 F1 cars and reflected on the race suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo.
A limited-edition McLaren Racing x OKX Future Mode t-shirt will be made available to fans through the McLaren Store.
The F1 22 game will feature the Future Mode livery for fans to use in-game and race themselves, available from 11 October.
Zak Brown, CEO, McLaren Racing, said:
We’re excited to celebrate our partnership with OKX through this bold and vibrant livery for the upcoming races in Asia. McLaren and OKX are united in driving ahead and constantly striving to break boundaries, and the Future Mode campaign is an opportunity to champion these values together on our global stage.
It’s fantastic to be returning to race in Singapore and Japan, and these incredible circuits provide a fitting backdrop for us to celebrate our partnership vision together.
Haider Rafique, Chief Marketing Officer, OKX, said:
It was enjoyable for us and McLaren to co-design the livery for Asia. This new livery signals the arrival of bold new technology, which is what OKX is all about. The cyberpunk design we created celebrates the influence of Web3 on popular culture and brings this exciting partnership to life on the racetrack. Making its debut at the night race in Singapore, this future-facing design mirrors the 24/7 nature of OKX and the cryptocurrency markets that never sleep. We are far from done with pushing the boundaries of financial opportunity, and I can’t wait for the fans to experience what OKX and McLaren have in store for them.